App Can Determine Counterfeit “Brembo” Parts

Sign up for our weekly email to stay on top of the latest news and insights!

Source: Brembo post

CURNO, Italy – Brembo has released a smartphone app to help determine if a product labeled with the renowned brake-company name is what it claims to be. The following details on the new iOS and Android app was posted on the company’s website.

Brembo, one word that means so much. Thanks to more than 500 world championships won by cars and motorbikes with Brembo brake components and their use on the most iconic of road supercars, every year millions of enthusiasts choose to buy Brembo products.

The flip side to Brembo’s success is, as with other global brands, the spread of counterfeit products produced and put on the market by inexperienced and dishonest manufacturers.

The counterfeiting of Brembo brake systems, as with many products made by the most iconic brands, is unfortunately something that is becoming more and more widespread. In this case, it is something that is potentially much more dangerous because it regards the performance of active safety systems which are vital to the safety of drivers, passengers and other road users.

Almost all the Brembo brake components made by counterfeiters imitate the aesthetic look which is often limited to affixing the Brembo brand to their own products. Indeed, these products are totally unable to reproduce the quality and performance of Brembo products.

Often unwary buyers only notice that they have been a victim of fraud when they start to use these products and cannot return the goods because the seller has disappeared in the meantime. As well as being a waste of money, these fakes also pose a physical risk because poor quality brakes put the safety of the driver, passengers and road users in general at risk.

However, all this is now a thing of the past because Brembo has devised an innovative solution in the form of an app, Brembo Check (available for both IOS and Android), which detects fake products and ensures that customers are 100-percent certain they are buying an original product.

This is a new approach which guarantees that customers receive a more secure buying experience with no risk of buying fake products. A quick tool which is foolproof and easy to use.

How does it work?

When you buy a Brembo product, once you have installed Brembo Check on your mobile device, all you have to do is use your smartphone to scan the unique QR Code on the label which can easily be found on the purchased component or the box to know if the Brembo product is original or not.

Sign up for our weekly email to stay on top of the latest news and insights!

To prevent tampering, the label is made using a printing and application procedure which prevents it from being removed; if you try to remove it, you damage the QR Code making it unusable. In this way, the label cannot be detached and cannot be affixed to any other products other than the original one.

For further information and several images, click HERE.

The Brake Report
The Brake Report

The BRAKE Report is an online media platform dedicated to the automotive and commercial vehicle brake segments. Our mission is to provide the global brake community with the latest news & headlines from around the industry.