Akebono Wins 2025 Import Vehicle Award for EURO Pads

Akebono Brake Corporation’s EURO Ultra-Premium Ceramic Brake Pad (EUR1894) has won the 2025 Import Vehicle Community Award for Best Overall Product, highlighting innovation and American-made quality in the premium brake segment.

Akebono Brake Corporation has earned the 2025 Import Vehicle Community Award for Best Overall Product for its EURO Ultra-Premium Ceramic Brake Pad (Part No. EUR1894). The honor, presented at this year’s AAPEX Show in Las Vegas, recognizes Akebono’s innovation and performance leadership in the import vehicle aftermarket.

Highlights

  • Award-winning innovation: EURO EUR1894 named Best Overall Product by the Import Vehicle Community at AAPEX 2025.
  • Premium engineering: Designed for European makes, including 24 Audi models, delivering quiet, low-dust, OE-quality braking.
  • Extensive coverage: Fits over 859,000 vehicles in the U.S. and 104,000 in Canada, streamlining distributor inventories.
  • Made in the USA: Manufactured in Kentucky with stainless-steel hardware and an integrated wear sensor.

Award-Winning Product Excellence

The Akebono EURO EUR1894 exemplifies the company’s commitment to precision engineering and performance in premium braking solutions. Tailored for European luxury and performance vehicles—particularly Audi sedans, sportbacks, and SUVs—the pad delivers quiet operation, ultra-low dust output, and extended component life.

Tommy Rivera, Director of Aftermarket at Akebono Brake Corporation, commented:

“We are honored to receive this recognition from the Import Vehicle Community. The EURO line represents our dedication to engineering products that meet and exceed the expectations of installers and European vehicle owners.”

Coverage and Application

A single part number, EUR1894, provides extensive coverage across 24 Audi models—including the A4, A6, A7, A8, Q5, and Q7. The complete kit includes stainless-steel hardware and an electronic wear sensor, supporting OE-level installation and performance consistency.

Manufactured in America, Engineered for the World

Built at Akebono’s state-of-the-art facilities in Kentucky, the EURO Ultra-Premium line embodies the company’s dedication to American manufacturing, stringent quality standards, and advanced friction material design. The result is a product that meets global OE standards while enhancing driver confidence and vehicle performance.

About Akebono Brake Corporation

Akebono Brake Corporation is North America’s leading supplier of advanced braking systems and a pioneer in ceramic friction technology. Its aftermarket portfolio includes the ProACT®, EURO, and Severe Duty lines—each engineered and manufactured in the USA.

Visit: www.akebonobrakes.com

About Akebono Brake Industry Co., Ltd.

Founded in 1929, Akebono Brake Industry Co., Ltd. (TSE: 7238) is a global leader in brake and friction material development. The company operates R&D and manufacturing centers across Japan, the United States, Europe, and Asia.

Visit: www.akebono-brake.com/english/index.html

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