Source: AISIN announcement

TORRANCE, Calif. – AISIN Aftermarket ushered in the new year with the official launch of the expanded ADVICS Ultra-Premium Disc Brake Pad line.

Complementing its current line of Ultra-Premium Disc Brake Pads, ADVICS with its original-equipment (OE) engineering expertise and advanced braking technology, has added 62 brake pad SKUs covering late model Japanese and Korean vehicles.

Moreover, ADVICS has improved its current offering by matching front pads with rears.

Related post:
AISIN, ADVICS, JTEKT and DENSO Reach Basic Agreement to Establish Joint Venture to Develop Integrated ECU Software for Automated Driving

The company aims to be the market leader in providing premium brake system components to the aftermarket through its unique and strategic partnership with sister company, ADVICS.

AISIN Aftermarket is primarily responsible for the sales and distribution of all ADVICS products which include ultra-premium disc brake pads, rotors, calipers, master cylinders, wheel cylinders and boosters.

For further information on AISIN and ADVICS products, please visit aisinaftermarket.com or contact the company directly at [email protected].

About AISIN Group

AISIN Group is the sixth largest, global Tier One supplier of automotive components and systems such as brakes, transmissions, navigation systems, drivetrain, chassis, body, engine-related parts, electronics and intelligent transportation systems, and the largest transmission manufacturer in the world.

A $35 billion company, AISIN Group has more than 200 consolidated companies and employs approximately 120,000 people. In the Americas, the Group’s companies include 14,000 employees, 36 manufacturing, sales, and research & development centers, including Aisin Technical Center of America located at the North American Headquarters in Northville, Mich., and FT-Techno of America, the company’s 950-acre test track and proving ground in Fowlerville, Mich.