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ORLANDO, Fla. – The agenda for this year’s 39th annual SAE International Brake Colloquium & Exhibition has been announced and can be viewed by clicking HERE.
This year’s program includes more than 70 live and on-demand presentations plus six live-streamed panel discussions. Subject-matter experts providing insight include representatives from:
- 14 Universities
- Eight OEMs: Rivian, GM, Ford, Stellantis, Hyundai, Toyota, Audi, Volvo
- 35 tier and component Suppliers
John Ellis, top technology and futurist keynote speaker, best-selling author, and expert in new and emerging transportation technology, will provide the keynote address: “Transportation 2.0 – No Braking Required.”
As Sir Isaac Newton observed, an object in motion stays in motion unless acted upon by an outside force. Since 1886, when Karl Benz patented the first gasoline-powered automobile, that outside force has been a brake, giving rise to an incredible and powerful automotive brake industry. With the explosion today of all sorts of new vehicles moving people and goods, from dockless scooters and personal delivery devices, to drones and urban air taxis, how do these vehicles stop? And what does that mean for the automotive brake industry?
Join SAE Brake as it explores a “No Brakes Required” world with Ellis, a best-selling author, and expert in new and emerging transportation technology. His work in the field inspired the book The Zero Dollar Car: How the Revolution in Big Data will Change Your Life. For the past 25 years, he has been the managing director of the industry consulting firm JTE Consulting.
Ellis speaks around the world about how data—from cars and all kinds of devices—will transform industries, business models, and our lives.
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As a former executive at Motorola and Global Technologist at Ford Motor Company, he led or participated in teams that built many of the innovations we see today in connected vehicles on the ground and in the air.
Since then, he has helped businesses and organizations understand how technology is affecting the way they operate now and into the future.
