Bartlett ILWinhere Brake Parts, Inc. announced the addition of aftermarket industry veteran Tony McKey as the new Director of Friction Category.  Prior to joining Winhere, McKey had spent 26 years with NAPA Auto Parts and most recently was the Director of Category Management for the NAPA Brakes offering.

Tony McKey
Tony McKey, Director of Friction Category for WInhere

McKey’s aftermarket experience spans a variety of leadership positions including responsibilities in operations and distribution, sales/marketing and brand management, category/inventory strategy and analysis, and product management expertise across several undercar and underhood product lines.                                 

“We are excited to have Tony join Winhere. He will be instrumental in leading and developing a best-in-class aftermarket friction program for North America,” said Doug Labac, Vice President of Sales and Marketing. “His vast knowledge and expertise in the brake business will provide Winhere with our best opportunity for success in this highly competitive category.”

The company has already successfully launched friction in Europe and ASIA.  Company executives are confident they can duplicate and deliver the same commitment to success in the friction business here in North America they have achieved in drums and rotors as the leading supplier to the global aftermarket.

About – Winhere Auto Part Manufacturing Co. LTD is the China-based parent company of Winhere Brake Parts, Inc.  Winhere China is the largest manufacturer/supplier of brake rotors and drums to the automotive aftermarket in the world.  Dedicated to world class, state of the art technology and green manufacturing process ensures the highest quality products to precise OE and customer specifications.  Winhere is IATF 16949:2016 certified for the design and manufacture of brake rotors and drums, and sells both the aftermarket and OE channels.