Sign up for our weekly email to stay on top of the latest news and insights!
Premium braking brand Textar expanded its product lineup in 2024 with 157 new aftermarket solutions, including 39 first-to-market innovations. This milestone reinforces Textar’s position as a leader in the braking industry, delivering high-quality, OEM-level solutions with speed and availability.
Key Highlights:
- Textar introduced 157 new braking products across passenger cars and commercial vehicles.
- 39 of these products were first-to-market, offering exclusive premium solutions at the time of release.
- Coverage spans over 99% of the European car parc, including Mercedes-Benz, Porsche, BMW, and Land Rover models.
- Parent company TMD Friction invests EUR 30 million annually in R&D and recently added a EUR 1.5 million test bench to meet Euro 7 regulations.
Marco Loth, Vice President of Global Product Management, Sales & Trade Marketing at TMD Friction, emphasized the growing demand for comprehensive car parc coverage, product availability, and rapid innovation in the aftermarket. “By working closely with OEMs, we are proud that 39 of our new product introductions were the only premium options available at the time of release, setting us apart from competitors,” he said.
With 140 years of expertise, Textar has built a reputation for OEM heritage, premium quality, and performance. Every product undergoes rigorous research, development, and testing before entering the market, ensuring it meets the highest safety and durability standards. As the company continues to invest in advanced friction formulations and testing technology, it remains committed to delivering industry-leading braking solutions for traditional, hybrid, and electric vehicles.
Subscribe Today!
Sign up for our weekly eNewsletter and get a free copy of our quarterly digital magazine.
