Source: Kia Motor America announcement

IRVINE, Calif. – Kia is bringing a new, reengineered Soul to the American market this summer featuring the addition of a suite of advanced driver-assist systems (ADAS) as standard equipment across the urban-runabout’s range.

Overall, the new 2023 Kia Soul features refreshed design elements inside and out, a simplified lineup, new colors, and two option packages brimming with technology and convenience.

“The Soul defined a whole new segment of small cars when it first entered the Kia lineup and it continues into the 2023 model year with as much fun, practicality and style as ever,” said Steve Center, COO & EVP, Kia America. “The basic form remains, which is what more than 75,000 happy Soul owners loved so much about the funky runabout last year, representing a nearly 5 percent increase over sales in 2020. The new 2023 Soul is set to continue that trend with its refreshed design inside and out, advanced technology and feature-packed trims.” 

Simplifying the lineup for 2023, the Soul is offered in LX, S, EX, GT-Line, GT-Line Tech trimlines, each featuring a long list of standard and available equipment. The new LX Technology Package includes Blind Spot Collision Avoidance (BCA), Rear Cross Collision Avoidance (RCCA), and 16-inch alloy wheels; neatly bundling sought-after features in an already well-equipped offer.

The GT-Line Technology Package ups the ante with a wide range of sought-after features and driver-assist systems. A Harman/Kardon premium audio is accessed through the 10.25-inch color touchscreen and features an external amplifier, subwoofer, and door-mounted tweeters. Multi-colored LED speaker lights pulse in time with the tunes and the heated front seats offer a warm embrace during cold-weather drives.  The GT-Line Technology Package also includes:

  • Forward Collision Avoidance Assist with Junction Turning capability (radar + camera type)2
  • Highway Drive Assist3
  • Navigation based Smart Cruise Control
  • Electronic Parking Brake
  • Power driver seat
  • High-gloss interior trim
  • LED headlights and taillights
  • Cargo Cover
  • Dual-level cargo floor

Highlighting Kia America’s commitment to safety and security, a number of previously optional features are now standard across all trims, including:

  • Forward Collision Avoidance Assist-Pedestrian (FCA-Ped; camera type)4
  • Lane Keeping Assist + Lane Following Assist5
  • Driver Attention Warning6
  • Lane Departure Warning7
  • High Beam Assist
  • Rear Occupant Alert (door logic)