SBS Friction A/S, the Danish motorcycle and powersports brake-pad maker, reported gross profit of DKK 129.8 million (about $20.2 million) for fiscal 2025, a 27% increase over the prior year. The Svendborg-based Brembo subsidiary posted a net result of DKK 11.6 million (about $1.8 million) and lifted production output by 34.2%, according to its FY 2025 results. The company attributed the gains to a deliberate emphasis on resilience in its business model rather than short-term market opportunities. Headcount rose 40% over the period.
Highlights
- Gross profit reached DKK 129.8 million (about $20.2 million), up 27% year-over-year.
- The net result for the year was DKK 11.6 million (about $1.8 million).
- Production output rose 34.2%.
- Headcount increased 40%.
A Deliberate Balance Between Two Markets
SBS Friction positions itself on a balance between the aftermarket and original-equipment (OEM) markets. On the aftermarket side, the company said it benefits from a structural trend of consumers keeping existing vehicles longer, which creates steadier demand for replacement parts independent of swings in new-vehicle registrations. The company singled out the American market as a central growth driver.
On the OEM side, SBS is increasingly focused on segments such as ATV and side-by-side vehicles (SSV), where it said demand develops more steadily than in the traditional motorcycle market.
Production Kept in Denmark
SBS Friction has consolidated development, production, and distribution in Svendborg, maintaining its industrial base in Denmark. The company described the choice as strategic rather than inherited. In recent years it has increased investment in production capacity, product development — including new OEM solutions intended to support future growth — and staffing, expanding its workforce by 60% since the fourth quarter of 2024.
“When we keep production in Denmark, it is about control over the entire value chain. That is crucial for quality, innovation and pace,” said Martin Rambusch, Chief Executive Officer of SBS.
Integration With Brembo
As part of the Brembo group, SBS Friction is deepening its integration into the parent company’s global organization, spanning product portfolio, marketing, and OEM collaborations. The company said the closer alignment strengthens its position as a supplier of complete solutions and provides access to scale and markets that would be harder to reach independently.
Stability as a Management Discipline
For SBS Friction, stability is a result of prioritization rather than a byproduct of growth, the company said. In an industry shaped by technological demands and cyclical demand, it characterized the ability to balance growth with resilience as an increasing competitive advantage.
“We work systematically to create a business that can balance fluctuations in the market. It is not about maximizing growth in the short term, but about ensuring stable development over time,” Rambusch said.
“Stability does not arise on its own. It requires clear priorities and a disciplined approach to both investment and the market,” he added.
The company expects continued positive development in 2026 and a continued focus on long-term value creation, with full-year figures detailed in its 2025 annual report.
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