Sangsin Appoints Kirts VP of Sales & Marketing

ATLANTA, Ga. – Sangsin Brake America, a leading manufacturer of brake friction products, appointed Brian Kirts as its new Vice President of Sales & Marketing. The move underscores the company’s commitment to strengthening its North American market presence and accelerating growth.

Kirts brings more than 25 years of experience in the automotive industry to his new role at Sangsin. His wealth of knowledge in sales, product development, and team leadership are assets that will assist in pushing Sangsin Brake America toward its strategic goals.

Kiwon Hoe, President of Sangsin Brake America, expressed his confidence regarding Kirts’ appointment, “Brian’s impressive track record in the automotive industry, paired with his strategic mindset and leadership skills, will be instrumental in propelling Sangsin Brake America to new heights. We look forward to the dynamism and innovation he will bring to our team.”

In his new role, Kirts will be responsible for overseeing the company’s aftermarket sales team, developing and implementing growth strategies, fostering customer relationships, and ensuring the company’s revenue growth aligns with its broader strategic objectives.

Kirts said of his appointment, “I am thrilled to be joining Sangsin Brake America, a company with a reputation for its high-quality products and commitment to customer satisfaction. I look forward to leading our sales team to expand our presence and foster relationships with both existing and new clients in the North American market.”

“We will actively pursue private label opportunities and continue to strengthen our branded product portfolio. We will drive Sangsin’s growth and continue delivering exceptional value to our customers.”

The leadership at Sangsin Brake America believes that this new addition will help catalyze their goals and set a path for a bright future.

About Sangsin Brake America

Sangsin Brake America is a leading global brake friction materials and replacement parts manufacturer. For more than 40 years, the company has led the industry in research, development, and production of advanced friction materials and components. Sangsin’s commitment to safety and quality has made it a preferred partner for automotive industry clients around the globe.

Mike Geylin
Mike Geylin

Mike Geylin is the Editor-in-Chief at Hagman Media. Geylin has been in automotive communications for five decades working in all aspects of the industry from OEM to supplier to motorsports as well as reporting for both newspapers and magazines on the industry.