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Pagid, a leading name in braking technology, has unveiled a sleek new brand identity as it prepares for a global market relaunch. The rebranding highlights the company’s steadfast dedication to performance, a core value that has driven Pagid’s success since its founding 75 years ago. With a fresh look and a new strapline, “performance redefined,” Pagid aims to deliver top-tier braking solutions for both daily commutes and high-performance driving.
Key Highlights:
- Pagid unveils a new brand identity centered on performance.
- Introduces the strapline “performance redefined.”
- Plans to expand its direct-to-distributor model globally from April 2025.
- Celebrates 75 years of innovation and excellence in braking technology.
- Boasts strong partnerships with top car manufacturers like Audi, BMW, and Porsche.
- Offers a comprehensive portfolio of over 3,000 premium braking products.
- Aims to meet growing demand in the premium aftermarket segment.
Performance Redefined
Pagid’s rebranding goes beyond aesthetics—it reaffirms its mission to elevate braking performance. The strapline “performance redefined” reflects the brand’s promise to provide reliability and control in all conditions, from racetracks to rugged roads. This focus ensures Pagid remains a trusted name for drivers seeking superior braking solutions.
A Legacy of Excellence
For 75 years, Pagid has been a pioneer in brake technology, building strong ties with leading car manufacturers such as Audi, Aston Martin, BMW, Volkswagen, Mercedes-Benz, and Porsche. Its expertise shines in high-performance vehicles, where Pagid is the top OE brand for ceramic disc systems. Through Pagid Racing, the company brings motorsport-proven innovations to everyday drivers, blending performance with practicality.
Comprehensive Product Portfolio
Pagid’s offerings include brake pads, discs, shoes, drums, wear indicators, brake fluid, lubricants, accessories, and tools. With over 3,000 premium products, the brand supports a wide variety of vehicles, meeting diverse performance needs across different driving environments.
Global Expansion
Starting in April 2025, Pagid will roll out its global relaunch, making its premium products directly available to aftermarket distributors worldwide. This expansion builds on its success in the UK and Ireland, addressing rising demand in the premium segment. Supported by TMD Friction’s robust R&D, production, and supply chain, Pagid ensures fast and reliable delivery to global customers.
Clement de Valon, EVP Independent Aftermarket & Communications at TMD Friction, stated: “For 75 years, Pagid has pushed braking performance to the ultimate limit. This brand refresh reflects Pagid’s ability to evolve with changing technology, exceed high customer expectations, and redefine performance on the road and the track. As we prepare to take Pagid directly to IAM distributors, we are confident the new look will resonate with a global audience who expect nothing less than exceptional from our Pagid brand.”
For more details, visit https://pagid.com.
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