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Starting April 2025, TMD Friction will begin selling its renowned Pagid brand directly to IAM distributors around the world. This initiative is set to enhance product availability and service, catering to the growing demand for premium braking solutions in the independent aftermarket.
Key Highlights:
- Direct Distribution Launch: Pagid will be sold directly to IAM distributors globally from April 2025.
- Premium Braking Solutions: Pagid offers high-performance products for a wide range of vehicles.
- Enhanced Availability: Direct supply ensures faster access to Pagid’s products through TMD Friction’s efficient supply chain.
Pagid: Performance-Driven Braking Excellence
With a heritage spanning 75 years, Pagid is synonymous with high-performance braking solutions. The brand’s extensive product range includes over 3,600 premium-quality brake pads, discs, and drums, designed for passenger cars, light commercial vehicles, and even racing cars. Pagid is particularly noted for its leadership in the high-performance sector, being a top OE braking brand for vehicles with ceramic brake discs and having a strong presence in motorsport through Pagid Racing.
TMD Friction, with nearly 150 years of friction expertise and over 110 years in original equipment manufacturing, ensures that each Pagid product meets the highest standards of quality and performance. The brand’s commitment to innovation is evident in its development of over 50,000 unique friction formulations, each tailored to specific vehicle requirements.
Marco Loth, VP IAM Global Sales, Product Management and Engineering at TMD Friction, said: “Pagid delivers exceptional performance for all driving conditions on a global scale, whilst catering to local consumer needs. At TMD Friction, we have been leading material experts since 1878, and believe friction is a science. Over the past three decades, we have developed more than 50,000 unique friction formulations, each incorporating up to 43 raw materials. With more vehicle coverage than most brands in the aftermarket, Pagid provides premium braking solutions for a wide range of passenger cars and light commercial vehicles. Through our new distribution strategy, we are pleased that more customers globally will be able to experience our premium Pagid products.”
Direct Distribution: Accelerating Access and Service
By selling Pagid directly to IAM distributors, TMD Friction aims to significantly improve product availability and reduce lead times. This direct supply model leverages TMD Friction’s highly integrated R&D, production, and supply chain network, ensuring efficient and effective delivery of Pagid products worldwide.
As one of the most automated supply chain providers in the independent aftermarket, TMD Friction offers a streamlined “one-stop-shopping solution.” This enables quick decision-making and direct customer interaction, providing distributors with exclusive access to TMD Friction’s industry-leading supply chain capabilities.
Christian Stange, VP IAM Global Supply Chain, Commercial Excellence at TMD Friction, emphasized the advantages of this approach: “In times of geopolitical tensions, we must be able to react immediately to potential disruptions in supply chains. Therefore, it is a huge advantage that Pagid customers can directly access TMD’s own highly efficient supply and distribution network. As a result, we are able to perform a proactive and holistic approach that enables us to respond quickly, flexibly and efficiently to disrupted supply chains and changes in market demand. In collaboration with TecAlliance, the leading data management specialist in IAM, we have a seamless state-of-the-art digital process landscape established using their tools from order to delivery up to invoicing. To ensure a benchmark standard, we consistently invest in intelligent factory logistics and pioneering systems and processes for our customers.”
With this new distribution strategy, TMD Friction is poised to strengthen its position in the global aftermarket, providing customers with faster access to Pagid’s premium braking solutions while maintaining the highest standards of quality and performance.
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