Momentum USA, Inc., friction company New World Friction, announced the acquisition of Max Power Friction, a Toronto-based brake pad manufacturer specializing in medium- and heavy-duty brake pads, including air disc brakes. This acquisition strengthens Momentum USA’s offerings through its company, New World Friction (NWF), by providing customers with a comprehensive brake program spanning Class 1 through Class 8 vehicles.
Key Highlights:
- Comprehensive brake program: The acquisition enables customers to access a complete brake program for Class 1 through Class 8 vehicles.
- Continued operations for Max Power: Max Power Friction will maintain its branding and collaborate on operational and research efforts with New World Friction.
- Enhanced expertise: Duncan Huang joins New World Friction’s executive team, bringing advanced technical knowledge and industry experience.
- Premium product offerings: Both companies focus on delivering high-quality, road-tested brake pads to the global market.
John Paul Amalfe, CEO/President of Momentum USA, Inc., remarked, “Max Power Friction will continue to operate as Max Power with joint operational and R&D efforts aligned with New World Friction.” He further added, “The coup de grace of this acquisition is having Duncan Huang join our capable executive team at New World Friction. With Duncan’s technical expertise, road-proven and market-accepted brake pads, and his formulation prowess, Duncan catapults our brake companies to world-class status.”
Contact Dave Gonzales at Momentum USA for more information.
Phone: 678-642-7729 | Email: [email protected]
About Momentum USA, Inc.
Founded in 1945, Momentum USA, Inc. is a fourth-generation, American family-owned company and a leader in the automotive aftermarket. It specializes in undercar components, cabin air filters, and exhaust systems. The company serves independent warehouse distributors, co-manufacturing partners, fleet operators, specialty markets, and installers across North America and internationally.
About New World Friction
Acquired in 2004 by Momentum USA, Inc., New World Friction manufactures private-label passenger cars and light, medium, and heavy-duty truck brake pads for several major auto parts retailers and distributors in North America. Wholly owned and operated in North America (Cambridge, Ontario, 40 minutes west of Toronto), NWF’s 140,000 square-foot facility consistently receives highest marks from its supply partners for quality, reliability, and service levels. To support our customers, the New World management team has pride of service with decades of friction manufacturing experience.
About Max Power Friction
Max Power Friction Inc., based in Toronto, Canada, is a premier manufacturer of disc brake pads. The company employs advanced positive molding technology and state-of-the-art facilities to produce premium, OE-quality products at competitive aftermarket prices. With decades of experience, Max Power focuses on innovation, excellence, and customer satisfaction, providing not just brake pads but peace of mind and tailored solutions.
This strategic acquisition positions Momentum USA and Max Power Friction as stronger players in the global automotive aftermarket.
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