Saturday, December 7

New Product Showcase


Orlando, Fla. – The 30,000-square-foot exhibition hall in the at the 37th Annual SAE Brake Colloquium & Exhibition featured 68 companies displaying their wares and providing representatives to discuss their offerings. Several times during Monday and Tuesday’s program, a number of them were highlighted during the New Product Showcase.

Showcased companies provided a speaker with short PowerPoint presentation to speak from a small stage setup at the front of the hall. The early Monday afternoon showcase spotlighted WanDa, procotex, Hexion and Erdrich Umformtechnik, while later in the day Link Engineering and Wolverine Advanced Materials representatives mounted the stage.

Edgar Ochoa outlined the overall advantages of a scale dynamometer versus a full-sized one in presenting WanDa’s new JF120C to the attendees.
Bruno Douchy provided a comprehensive overview of procotex’s sustainable-fiber operation.
Avoiding corporate complacency so as not to be passed by during industrial change was the them of Donald Ullery’s presentation for Hexion Inc.
Erdrich Umformtechnik is celebrating 25 years of brake-piston manufacturing, including, explained, Matthias Müller, delivering more than 400-million of them to customers.

About Author

Mike Geylin

Mike Geylin is the Senior Editor for The BRAKE Report. Geylin has been in automotive communications for five decades working in all aspects of the industry from OEM to supplier to motorsports as well as reporting for both newspapers and magazines on the industry.