BRAKE Keynote will Provide a Unique Look at Auto Industry

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GRAND RAPIDS, Mich. – A trio of experts will provide a unique view of the automotive industry’s future during the first-of-its-kind keynote panel discussion at this year’s SAE International Brake Colloquium & Exhibition (BRAKE).

“Show Me The Money — An Investor’s View of the Auto Business of the Future,” kicks off the 40th-annual BRAKE program Sept. 26 in Grand Rapids (the event runs from the 25th to the 28th) with a pair of distinguished panelists and moderator: Mark Gottfredson, Director and Founder, Bain & Company, Inc.; James C. Penman, Managing Director, Automotive & Truck, DPP, and (moderator) Prachi Vakharia, Transport Specialist, Amazon.

How to allocate capital and capacity, together with developing operating strategies for legacy as well as future businesses (such as spin-offs and joint ventures), now dominate management and Board of Directors discussions.

In this first of its kind Roundtable for the Colloquium, experienced automotive investors and deal makers discuss the following questions:

How should OEMs and suppliers balance investments between legacy assets vs. growth bets?

How do you see capital and resource allocation shifting?

What are today’s key factors in value creation in an automotive related business?

What is your role in supporting these changes?

Leading the industry for 40 years, BRAKE has been the forum for industry experts to learn about advancements in brake systems and friction materials in North America.

BRAKE offers networking opportunities for individuals to come together and make first-hand connections with leaders in the brake community, all while exploring the science and technology of brakes.

This year’s three-and-a-half days event covers the newest developments in brake materials, components, systems, testing, modeling and aftermarket solutions for the light, medium duty and commercial vehicle segments.

Benefits of attending:

Make connections with experts in the community that could not be met by being in the office or on the shop floor.

Hear new strategies and technologies that will meet government regulations regarding changes in the braking industry.

Network with brake experts from the entire supply chain community from OEMs and tier suppliers through part manufacturers and material developers.

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Gain information on the latest innovations such as brake friction materials, noise, vibration & harshness light weighting and performance.

Further details about the keynote participants and BRAKE can be found by clicking HERE.

Mike Geylin
Mike Geylin

Mike Geylin is the Editor-in-Chief at Hagman Media. Geylin has been in automotive communications for five decades working in all aspects of the industry from OEM to supplier to motorsports as well as reporting for both newspapers and magazines on the industry.