Richmond, Virginia-based Momentum USA, Inc. has introduced the European Premium Solutions – EPS Friction brake pad line, developed through a partnership with ICER Brakes of Spain. The product line addresses the specific braking requirements of European vehicles operating in North American markets.
Highlights
- New brake pad line developed in partnership with Spanish friction specialist ICER Brakes targets European vehicle applications in North America
- All disc pads carry E Mark/R90 performance and safety certification for regulatory compliance
- Product range includes 100% copper-free ceramic formulations meeting current and future environmental regulations
- Exclusive distribution through New World Friction, a Momentum USA division
Partnership and Distribution Strategy
The collaboration with ICER Brakes focuses on European vehicle braking systems, combining Spanish friction expertise with Momentum’s supply chain capabilities. New World Friction will handle exclusive distribution of the EPS Friction line across North American markets.
The partnership replicates Momentum’s approach with its existing AmeriBRAKES line, emphasizing quality control and continuous product availability. This distribution model aims to improve return on investment for customers through reliable supply chains.
Product Specifications and Coverage
The EPS Friction line provides coverage for most European vehicle applications in North America. All brake pads receive E Mark/R90 certification, meeting European performance and safety standards.
Product specifications include:
- Full range of friction materials and advanced composites
- 100% copper-free ceramic options for regulatory compliance
- Integration with all electronic catalog systems and operating platforms
- Engineering and testing for European vehicle service requirements
Company Background
Momentum USA, Inc. operates as a family-owned American company with over 80 years of industry experience. The manufacturer and distributor serves independent warehouse distributors, co-manufacturing partners, fleet operators, specialty markets, and installer networks throughout North America and international markets.
The company’s product portfolio includes brake pads, cabin air filters, and exhaust components for aftermarket automotive service sectors.
For more information, visit www.ameribrakes.com or www.momentumusainc.com/epsfriction.
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