Inroble Highlights Re-branding Efforts at AAPEX


LAS VEGAS – Inroble International Brakes traveled to the 2019 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas to roll out its corporate re-branding program while highlighting its Premium Plus rotors.

According to the company, the goal of the re-branding is to ensure its customers understand that quality, trusted rotors for the aftermarket is its priority.

“The new branding helps to show that Inroble is dedicated to providing the market with affordable and reliable products. This reiterates the values that they have always had, which is placing the utmost care into creating quality goods, and to ensure that our loyal customers receive and use their products with ease of mind, in the most affordable way,” the company said.

Inroble continues to produce its Ontario-based production of the Premium Plus rotors which are made to surpass OEM standards in material and finishing. Inroble International uses cast iron specification that is higher than the industry average. Inroble International also places a strong focus on the overall evenness off the rotor to create consistent smooth feel and strong, non-vibrational stopping power for their customers. Because of this, the defective rate of the rotor is lower than industry standard, making the Premium Plus Brake Rotor a superior option.

The Premium Plus brake rotors are fully coated in GEOMET. This coating is made of a layer of zinc and aluminum flakes. The layer of GEOMET performs as an anti-corrosion system that provides high performances without changing the braking characteristics. The GEOMET coating also gives longevity to the visual aspects of the rotor and reduces the early onset of corrosion and wear.

About Author

Mike Geylin

Mike Geylin is the Senior Editor for The BRAKE Report. Geylin has been in automotive communications for five decades working in all aspects of the industry from OEM to supplier to motorsports as well as reporting for both newspapers and magazines on the industry.