ICER BRAKES received the Award for Commitment to Sustainability in the Aftermarket for its ICER GOES GREEN initiative. The recognition came during the 5th Edition of the awards ceremony at the Aftermarket Christmas Lunch in Madrid.
SERNAUTO, ANCERA, CETRAA, CONEPA, and MOTORTEC organized the event at IFEMA MADRID. More than 200 aftermarket industry professionals attended.
Highlights
- ICER reduced CO₂ emissions by 35.7% since 2021 and cut waste generation by 27% between 2020 and 2024
- 70% of electricity consumption now comes from renewable sources, with 35% self-generated through an expanded photovoltaic plant
- ICER GOES GREEN encompasses ecological friction material formulations, Euro 7-compliant products, and 100% recycled packaging
ICER GOES GREEN Initiative
The ICER GOES GREEN project consolidates all of the company’s environmental initiatives aimed at reducing industrial impact. Key components include:
- Ecological friction material formulations designed to minimize environmental impact
- Euro 7-compliant products anticipating upcoming regulatory requirements
- 100% recycled packaging through complete redesign
- Circular economy practices integrated into operations
- Expanded photovoltaic plant enabling 35% electricity self-generation
Environmental Performance Results
ICER has achieved measurable sustainability gains through these initiatives. CO₂ emissions dropped 35.7% since 2021. Waste generation fell 27% between 2020 and 2024. Renewable sources now supply 70% of electricity consumption.
“ICER GOES GREEN is a company strategy that brings together initiatives to reduce our impact on the environment. This award encourages us to continue moving towards a more sustainable aftermarket,” says Sébastien Pennequin, Sales Director of ICER BRAKES.
Market Position
The recognition strengthens ICER’s position as a sustainability leader in the aftermarket sector. The company’s proactive approach to Euro 7 compliance positions it to offer differentiated solutions for cleaner mobility under its motto: “Better Brakes for a Better World.”
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