Spain – ICER Brakes unveiled its new logo this week which highlights the company’s solid experience and future growth. It eliminated the yellow color, opting for a darker blue color, seeking to reflect solidity and seriousness. ICER BRAKES also defined a new slogan: ‘Better Brakes for a Better World’, which confirms its commitment to the environment and the will to contribute to a more responsible world.

Established in 1961, ICER Brakes has solidified its position in recent years as Europe’s leading independent manufacturer of friction material and the best and strongest alternative to the companies that have traditionally dominated this market.

From the very beginning, the company has focused its activities to offer the highest quality and service and has worked continuously to improve and innovate its products. With manufacturing plants in Pamplona and Tudela (Spain), today, it produces more than 22,000,000 units and operates in more than 70 countries worldwide.

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