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Hyundai Motor Group has emerged as a safety leader, securing an industry-leading 12 awards in the 2025 Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK (TSP) and TOP SAFETY PICK+ (TSP+) rankings. Representing 25% of all 2025 awards, the Group’s brands—Hyundai Motor, Genesis, and Kia—outperformed all other automakers. Hyundai and Genesis each earned five honors, while Kia secured two, reflecting rigorous new IIHS standards focused on rear-seat safety and advanced technology.
Key Highlights
- Hyundai Motor’s Five TSP+ Wins: The IONIQ 5, KONA, TUCSON, SANTA FE (built after November 2024), and IONIQ 6 excelled in safety testing.
- Genesis Shines with Five Awards: Four TSP+ titles went to the GV60, Electrified GV70, GV70 (built after April 2024), and GV80, with the G90 earning a TSP award.
- Kia’s Two TSP+ Victories: The EV9 and Telluride SUVs stood out for their safety performance.
- Tougher 2025 Standards: IIHS raised the bar with enhanced rear-seat safety and seat belt technology requirements.
Hyundai Motor Group’s Safety Dominance
Hyundai Motor Group’s 12 awards underscore its commitment to occupant and road user safety. Hyundai Motor Company’s five TSP+ recipients demonstrate the brand’s focus on delivering reliable, family-friendly vehicles. Genesis, the luxury arm, matched this with four TSP+ awards and one TSP, reinforcing its premium safety credentials. Kia’s EV9 and Telluride SUVs rounded out the Group’s wins, appealing to SUV buyers prioritizing safety. Together, these achievements account for a remarkable 25% of the 48 total 2025 IIHS awards, a testament to the Group’s engineering prowess.
Updated IIHS Criteria for 2025
The IIHS tightened its 2025 testing protocols, emphasizing rear-seat protection and advanced safety features. New requirements include cutting-edge seat belt technology and improved crash prevention systems. Tests now assess small and moderate front overlap, side impacts, pedestrian safety, and stricter rear passenger standards. According to the IIHS, only 48 models qualified this year—down from 71 in 2024—highlighting the elevated benchmark. Hyundai Motor Group’s success under these conditions showcases its adaptability and dedication to innovation.
Commitment to Safety Leadership
“Outstanding safety performance is core to the Hyundai Motor Group and our achievement in the 2025 IIHS awards, with the most stringent test criteria ever, underscores our unwavering commitment to customers and relentless engineering to deliver the highest level of safety for occupants and road users,” said Brian Latouf, President and Global Chief Safety and Quality Officer at Hyundai Motor Group. This statement reflects the Group’s ongoing mission to lead the automotive industry in safety, a goal clearly met in 2025.
Bottom Line
Hyundai Motor Group’s industry-leading 12 IIHS awards in 2025 affirm its position as a safety frontrunner. With Hyundai, Genesis, and Kia excelling under tougher IIHS standards, the Group sets a high standard for competitors. For more details on the updated criteria, visit www.IIHS.org. This recognition not only boosts the Group’s reputation but also assures consumers of its vehicles’
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