HELLA Launches Full Brake Product Line

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Starting October 1, 2024, the global automotive supplier FORVIA HELLA will launch sales of its brake products under the HELLA brand. This marks a significant development following FORVIA HELLA’s acquisition of the HELLA PAGID joint venture. The company is now positioning itself as a full-range brake supplier, offering a wide array of brake-related products and services to wholesalers and workshops. HELLA’s advanced original equipment (OE) expertise, such as in brake-by-wire technology, is now integrated with a comprehensive portfolio of wear parts and hydraulics. The company also plans to expand its product offerings, including market exploration in the truck sector and enhanced support for electric and hybrid vehicle models.

Key Highlights:

• Launch Date: HELLA-branded brake products will be available starting October 1, 2024.
• Full Range Supplier: FORVIA HELLA now offers a complete selection of brake components, covering brake pads, discs, and hydraulics.
• Product Numbers Unchanged: Workshops and wholesalers will continue using the same part numbers, ensuring seamless operations.
• OE Expertise: HELLA’s advanced technologies, such as brake-by-wire and ABS sensors, will be integrated into the independent aftermarket.
• Truck Sector Expansion: The company is considering entry into new markets, with the first truck-related brake products already launched in the Middle East.
• Coverage for Electric Vehicles: HELLA covers 90% of brake pads for electric and hybrid vehicles, with additional support for brake discs and hydraulics.

FORVIA HELLA’s decision to expand its brake product portfolio reflects its long-term growth strategy. The company has been a key player in the brake sector for over a decade, and now aims to strengthen its presence across various markets. Dr. Marcel Wiedmann, head of FORVIA HELLA’s global spare parts and workshop solutions division, emphasized the company’s ambition to innovate within the brake product sector and provide workshops with the tools to service modern vehicles effectively.

FORVIA HELLA’s commitment to innovation is evident in its extensive product range. The company offers nearly 100% coverage for brake pads and discs, alongside an 85% coverage in brake hydraulics. Additionally, HELLA provides a deposit-free alternative for brake calipers, which comes with a premium accessory kit to simplify replacements and eliminate complicated deposit processes.

To further support its customers, HELLA offers a robust technical service network. This includes access to expert hotlines and the HELLA Partner World and HELLA Tech World platforms, ensuring workshops and wholesalers have the resources needed to maintain and repair modern vehicles. Coupled with FORVIA HELLA’s international sales network, customers benefit from high product availability, short delivery times, and reliable logistics services.

HELLA’s new brake product lineup under the FORVIA HELLA brand is designed to provide comprehensive, innovative solutions to the automotive market. The company aims to expand its offerings while maintaining a strong focus on supporting independent workshops and wholesalers globally.