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Frasle Mobility, a global supplier of automotive parts, has announced a strategic business partnership with BESER to distribute its FRAS-LE brand commercial vehicle products in the Turkish market. This collaboration represents a significant step in the company’s expanded business strategy for the region.
Key Highlights
- Frasle Mobility has partnered with BESER, a key distributor in Turkey, to expand its regional presence.
- The partnership focuses on the distribution of FRAS-LE brand products for commercial vehicles.
- This initiative is a core component of Frasle Mobility’s strategic growth plan for the Turkish market.
- The new collaboration will be officially showcased at Automechanika Istanbul from June 12-15.
A Strategic Move for Regional Growth
This partnership leverages Beser’s established distribution channels to bring Frasle Mobility’s innovative products to a wider audience. “Turkey is a crucial market for our growth, and we are confident that Beser’s extensive network and strong market presence will be instrumental in expanding the reach of our FRAS-LE brand products to commercial vehicle customers across the country,” stated André Incerti, Frasle Mobility’s EMEA Business Director.
The FRAS-LE brand is recognized for its cutting-edge technology in friction materials and serves as a key supplier to major heavy-duty vehicle manufacturers in Brazil, the U.S., and China. This collaboration aims to provide the Turkish commercial vehicle sector with enhanced access to these high-performance components, strengthening supply chains and supporting local industry needs.
Spotlight at Automechanika Istanbul
The partnership will be prominently featured at the TÜYAP Fair and Congress Center during Automechanika Istanbul, one of the region’s leading trade fairs for the automotive service industry. Attendees are invited to visit stand A100 in Hall 8 to learn more about the comprehensive FRAS-LE product range and the benefits of this new distribution agreement. This event provides a key platform for both companies to engage with industry professionals and showcase their combined strengths.
About Frasle Mobility
Frasle Mobility is a Brazilian multinational company specializing in sustainable mobility solutions. It is a major player in the auto parts replacement market and a key supplier of components to original equipment manufacturers (OEMs). The company develops integrated service and product solutions for motion control, offering a portfolio of high-quality, market-recognized brands.
With a global footprint that includes 12 industrial plants, seven commercial offices, and two technology and development centers, Frasle Mobility serves customers in over 125 countries. Since 1996, the company has been controlled by Randoncorp, fostering innovation through ventures like the Randon Technological Center (CTR) and NIONE.
For more information, visit www.fraslemobility.com.
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