SCHWALBACH/HANOVER, Germany – The technology company Continental is bundling information about its product and service portfolio for the automotive aftermarket in a new online portal.
In the future, workshops and dealers will be able to see at a glance all the Continental products, brands and services that support the independent aftermarket.
“As one of the largest automotive suppliers and tire manufacturers in the world, we develop technologies for the future,” said Stefan Doetsch, Head of Sales for the Independent Aftermarket business unit at Continental. “We make our comprehensive know-how and our product and service portfolio available to our partners in the spare parts market. We already offer a wide range of products, including tires, drive components, electronics, brakes and diagnostic solutions – and we’re continuously expanding this portfolio. In a longer-term perspective, we intend to offer everything for future mobility from one single source – and this includes the relevant services, training courses and sales promotion concepts for workshops and dealerships. An information platform that can handle this is indispensable.”
Searched for & quickly found – online catalog helps to identify spare parts
For the first time, Continental is now providing a free and comprehensive online catalog that brings together all brands and products. This will enable dealers and workshops to easily identify the right spare part from the range on offer. The right contact person for a product group can also be found easily and quickly – and explanatory and product videos are also available.
The website will be initially available in seven languages: German, English (US and international), French, Italian, Russian, Serbian and Spanish – and the technology company is gradually expanding the offer. The website also recognizes the country from which it is being accessed and automatically opens in the correct language. The developers have also placed great emphasis on a design that is user-friendly and responsive, so the site is always clearly presented – regardless of whether it’s being accessed from a computer, tablet or smartphone.
Workshops and dealers can access the online portal at www.continental-aftermarket.com.