Thursday, December 5

Centric Parts Rotors Win Best New Product Award


Source: Centric Parts

CARSON, Calif. – Centric Parts, a division of APC Automotive Technologies and North America’s leading manufacturer and supplier of aftermarket brake and chassis solutions, earned the prestigious 2019 Best New Product Line award from the Import Vehicle Community for its new GCX™ Application-Specific Disc Brake Rotor Line.

The award was presented on November 5, 2019 at the 2019 Automotive Aftermarket Products Expo (AAPEX) Show in Las Vegas, NV, during the Import Vehicle Community’s Import Products and Marketing Awards ceremony.

Industry’s first and only “Application-Specific” Rotor Program

Engineered to restore OE performance and deliver long-lasting corrosion resistance, Centric GCX Premium Coated Rotors are the industry’s first and only “Application-Specific” rotors, so there is no more guessing which rotor is best for the job.

Centric has the one perfect, application-specific replacement for each vehicle matching the OEM rotor metallurgy that came on the vehicle, as well as matching the RS200 coating pattern to the OEM friction material. GCX is fully coated for OE semi-metallic pads and partially coated for OE Ceramic pads.

Best new product line

The Import Vehicle Community’s Import Product and Marketing Awards consist of 10 categories and recognize innovative products and marketing programs designed to serve the import aftermarket.

In accepting the award, Ken Selinger, Vice President of Product Management, noted, “We are extremely delighted to receive this award because it recognizes Centric Parts’ industry-leading efforts to positively and tangibly elevate the heavily commoditized rotor product category to true ‘value-added’ status. Our GCX Application-Specific Rotors are a home run for all of our distribution channels. GCX definitively solves key brake service issues for professional technicians, while concurrently driving higher levels of operational efficiency and profit for our warehouse distributor partners with an over 70% reduction in SKUs.”

Jayme Farina, APC Vice President of Sales, stated, “Our new GCX Application-Specific rotor line is perhaps the most electrifying product I have sold in my career. It is a clear solution to any confusion in the rotor market space. The new GCX Application-Specific rotor line is both well designed and an efficient rotor solution. The fact that our product and engineering team was able to analyze this highly competitive category and then deliver innovation on so many fronts is exciting! Centric Parts’ focus on the key performance benefits that reward both technicians and distributors is groundbreaking for the rotor category.”

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