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Bremskerl CV has introduced a new support initiative, the Bremskerl Backstop, designed to provide fleets with greater flexibility and security when choosing brake components. This program directly addresses instances where Original Equipment Manufacturers (OEMs) may deny warranty claims based on the use of non-OEM parts, offering a significant advantage to fleet operators seeking to manage costs without sacrificing reliability.
Key Highlights
- The Bremskerl Backstop program provides a remanufactured caliper at no cost if an OEM denies a caliper warranty claim.
- This support is offered to fleets that utilize Bremskerl CV brake pads and rotors.
- The initiative empowers fleets with the freedom to choose high-value parts without risking warranty coverage on related components.
- The program is designed to reduce the total cost of ownership and minimize unnecessary vehicle downtime for fleets.
Overcoming Warranty Restrictions
A common challenge facing fleet operators involves OEM warranty policies. Many fleets have experienced the denial of caliper warranty claims when non-OE brake pads or rotors are installed, even if those parts are not the cause of the failure. This practice often compels fleets to purchase more expensive OEM-exclusive parts to ensure their warranties remain intact, thereby limiting their options and increasing operating costs. This pressure restricts a fleet’s ability to select components that may offer better value or performance for their specific applications.
A Solution for Fleet Freedom
The Bremskerl Backstop program was created to counteract these restrictive warranty practices. When a fleet uses Bremskerl CV brake pads and rotors and has a caliper warranty claim denied by an OEM solely because non-OE parts were used, Bremskerl CV intervenes. The company will supply one of its own USA remanufactured calipers at no cost to the fleet, ensuring the vehicle can return to service promptly.
This initiative underscores a commitment to customer support and operational freedom. “Fleets shouldn’t be penalized for choosing better value,” stated Michael Konrad, President of Bremskerl CV. “The Bremskerl Backstop is our promise to support our customers with real solutions—not restrictions.” By providing this guarantee, Bremskerl aims to give fleet managers the confidence to equip their vehicles with proven, high-quality aftermarket parts, helping to lower expenses and enhance operational efficiency.
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