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Brembo is set to showcase its renewed aftermarket strategy at AAPEX 2024, presenting new products alongside its existing range. For the first time in North America, Brembo will display its complete lineup, highlighting its capabilities in delivering a comprehensive braking solution.
Key Highlights:
- Introduction of new Carbon Ceramic Material (CCM) brake disc and pads as aftermarket options.
- Performance-focused Sport TY3 discs added to the Xtra product line.
- New Brembo Beyond Greenance kits designed for sedan compatibility.
- First full display of Brembo’s five aftermarket product families in North America.
Brembo has expanded its aftermarket portfolio, which was recently introduced at Automechanika Frankfurt. This includes the debut of Brembo’s high-performance Carbon Ceramic Material (CCM) brake disc and pads for the aftermarket sector. Originally designed for racing and featured on some of the world’s most exclusive supercars, the CCM components are known for their 50% weight reduction compared to traditional cast iron discs, improved durability, and superior braking performance.
Another addition to the lineup is the Brembo Sport TY3 disc, which joins the Xtra product family, offering a plug-and-play upgrade to original equipment braking systems. Additionally, Brembo has expanded its sedan offerings with new Brembo Beyond Greenance kits, designed to be both environmentally friendly and highly effective.
Greg Tackett, Vice President of Aftermarket, Americas, shared, “AAPEX 2024 is the first time Brembo has displayed products from each of its five aftermarket product families in North America. This updated product range, complete with exciting new products, marks a new chapter of Brembo’s aftermarket strategy. With solutions for almost any customer or industry, our aftermarket product range is allowing more people to experience the quality and performance that has defined Brembo for over 60 years.”
Brembo’s Five Product Families Overview:
- Brembo Essential: Braking fluids and lubricants to complement other Brembo components.
- Brembo Prime: OE-equivalent pads and rotors to replace components while maintaining the original driving experience.
- Brembo Beyond: Solutions-oriented family with Beyond EV Kits for electric vehicles and Beyond Greenance kits for Euro 7 emissions compliance.
- Brembo Xtra: Performance-focused pads, rotors, and calipers designed for spirited and everyday driving.
- Brembo Upgrade: High-performance products like the Gran Turismo (GT) parts and Pista Kit for drivers seeking maximum braking performance for both road and track.
Tackett also emphasized the importance of their product families, stating, “Our five product families are key to making it easy for our customers to find the right product for their applications. Being solution oriented, like the larger Brembo Group, is a key component of our aftermarket strategy.”
All Brembo aftermarket products are now available via the new Bremboparts App, which includes offerings for both automotive and motorcycle applications.
About Brembo
Brembo, founded in 1961 in Italy, is a world leader in designing and manufacturing high-performance braking systems. Renowned for its innovative solutions, Brembo serves OEMs and the aftermarket sectors, including motorsport. With over 16,000 employees across 15 countries, Brembo’s influence extends globally, with €3,849 million in revenue for 2023. The company is guided by its vision of “Turning Energy into Inspiration” to shape the future of mobility.
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