Bosch Begins Service Franchises

Source: Bosch announcement

Oakbrook Terrace, Ill. – Bosch, a leading global supplier of technology and services, has officially announced the branding of its new automotive workshop franchise known as Bosch Auto Service.

The Bosch Auto Service Franchise opportunity will now be available to existing independent workshops across California and Texas, with plans to expand further into the U.S. in the future.

Related post:
Bosch\\ Achieves Its Targets in 2022

As a franchisee, workshops will have access to:

  • Custom business solutions including dedicated consultants who specialize in fixed operations and workshop financial planning 
  • Technical training through the company’s cultivated Learning Management System
  • Marketing resources including customer acquisition, retention programs, and analytics
  • Strategic partnerships to increase value, efficiency, and business growth
  • Brand Recognition with the company’s history of quality service and parts in the technical services industry 

“The Bosch Auto Service franchise builds off of over 100 years of success and expertise sustained from the previous Bosch Car Service program and the brand’s technical competence in the OE sector,” said Uli Jaschek, the CEO of the program.

“Bosch is always evolving alongside our customers and, with this shift into franchising, our goal is to continue creating a business model that is rooted in technology-driven strategy and trusted experience to best support shop owners.”  

The Brake Report
The Brake Report

The BRAKE Report is an online media platform dedicated to the automotive and commercial vehicle brake segments. Our mission is to provide the global brake community with the latest news & headlines from around the industry.