Asbury Carbons, a 130-year-old global supplier of engineered carbon solutions, has officially rebranded as Asbury Advanced Materials. The name change reflects the company’s expanded technical capabilities and diversified product portfolio serving industries including friction products, thermal management, aerospace, and specialty polymers.
Highlights
- Asbury Carbons rebrands to Asbury Advanced Materials after more than 130 years, signaling broader focus beyond traditional carbon products
- Pending acquisition of Graphit Kropfmühl will expand natural and synthetic graphite capabilities and global manufacturing footprint
- Company supplies over 2,000 grades of carbon, graphite, cokes, and specialty materials for friction products and other high-performance applications
- Operations span 10 manufacturing facilities across the U.S., Mexico, Canada, and the Netherlands
Strategic Rationale Behind the Rebrand
The transition reflects Asbury’s evolution from a traditional carbon supplier to an advanced materials solutions provider. The company now serves expanded market segments including specialty polymers, thermal management, electronics, aerospace, and high-performance industrial applications.
“As the needs of our customers evolve, so does the Asbury brand,” said Gregg Jones, CEO and Chairman of the Board. “The name Asbury Advanced Materials captures both our heritage and our long-term vision for the company.”
Graphit Kropfmühl Acquisition
The rebrand coincides with Asbury’s pending acquisition of Graphit Kropfmühl, a global leader in natural and synthetic graphite solutions. The acquisition will provide:
- Expanded technical depth in graphite processing
- Broader global footprint and manufacturing capabilities
- Enhanced ability to support specialized material requirements
Company Profile
Founded in 1895 in Asbury, New Jersey, the company maintains significant scale in engineered carbon and advanced materials:
- Product range: More than 2,000 grades of carbon, graphite, cokes, and specialty materials
- Applications: Polymers and rubbers, paints and coatings, lubricants, specialty ceramics, friction products, and insulation
- Manufacturing: 10 facilities across North America and Europe
- Workforce: More than 300 employees globally
- Sales presence: North America, Europe, and Asia
For more information, visit https://www.asbury.com.
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