Akebono EURO Brake Pads Win IVC Award

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Akebono Brake Corporation‘s EURO® Ultra-Premium Ceramic Brake Pads, part number EUR1867, have been recognized as the Best Overall Aftermarket Product for import vehicles by the Import Vehicle Community (IVC). This award acknowledges Akebono’s dedication to producing high-quality braking solutions for European vehicles, focusing on performance, reliability, and user satisfaction.

Key Highlights:

  • Akebono EURO brake pads address common braking issues in European vehicles, including noise, vibration, harshness (NVH), and dust.
  • Designed specifically for BMW models, including compatibility with electronic wear sensors.
  • Features low-dust formula for clean wheels, advanced noise-dampening technology, and enhanced durability.
  • Recognized for exceptional engineering, ensuring clean, quiet, and long-lasting braking for European cars.

The Akebono EURO brake pads were developed to tackle specific challenges faced by European car owners, such as NVH, dust buildup, and pedal pulsation (DTV). With part number EUR1867, the pads are tailored for a wide range of vehicles, including those equipped with electronic wear sensors. This broad compatibility extends to both luxury and high-performance import vehicles, making the pads an ideal choice for discerning drivers.

“Receiving this award from the Import Vehicle Community is a testament to the exceptional engineering and attention to detail that goes into each of our products,” said Kirby Pruitt, Product Development Manager at Akebono. “The Akebono EURO brake pads represent our commitment to delivering clean, quiet, and long-lasting braking solutions for European cars, ensuring our customers enjoy a refined and reliable driving experience.”

Akebono’s EUR1867 brake pads are specifically engineered for high-performance and environmentally conscious BMW models, from the BMW 330i to the electric BMW i4. The pads include a low-dust formula that helps maintain clean wheels, as well as advanced noise-dampening technology to provide a quieter ride. Their superior durability further contributes to reduced brake replacements, enhancing both value and convenience for drivers.

This award highlights Akebono’s leadership in the aftermarket industry, emphasizing its commitment to innovation, quality, and sustainability in automotive braking technology.

About Akebono Brake Corporation

Akebono Brake Corporation is North America’s leading supplier of advanced braking systems and a pioneer of ceramic friction technology. A leader in ceramic friction material development and production, Akebono specializes in noise, vibration, and harshness (NVH) analysis and control. The company offers Ultra-Premium Disc Brake Pads, made in the USA, under the brands ProACT, EURO, Akebono Performance, and Severe Duty.

For more information, visit www.akebonobrakes.com.

About Akebono Brake Industry Co., Ltd.

Founded in 1929, Akebono Brake Industry Co., Ltd. (TSE: 7238) is a world leader in advanced brake and friction material development and production. The Akebono Group operates R&D centers and manufacturing facilities worldwide, including in Japan, the United States, Europe, and Asia.

For more information, visit www.akebono-brake.com/english/index.html.

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