Source: MINI USA announcement
WOODCLIFF LAKE, N.J. – MINI USA presents its Model Year 2023 vehicle lineup with updates to options, and equipment. These updates advance MINI’s pursuit to deliver a unique “fun-to-drive experience with MINI’s hallmark iconic design and compact dimensions as the definitive British premium small-car brand. In addition the brand made changes to its advanced driver-assistance systems (ADAS) packages.
The most notable other updates to the 2023 MINI model line-up include the news that Apple CarPlay is now standard equipment across the full model range regardless of trim level or variant. Also, for the first time ever, MINI is producing a full range of special editions across the current model lineup, all to be launched at the same time. This includes the MINI Resolute Edition Hardtops and Convertibles, the MINI Clubman Untold Edition, and the MINI Countryman Untamed Edition.
DRIVING FUN IS A FOUR-LETTER WORD: MINI
Changes to Driver Assistance package
On the MINI hardtops, Convertibles, Clubman and Countryman, the Driver Assistance package (ADAS) has been modified to include Park Assist and Head-Up Display.
Active Cruise Control has been separated from the Driver Assistance Package and made a standalone option allowing the Driver Assistance package to be ordered regardless of type of transmission.
Active Cruise Control is available exclusively for the Cooper S, Cooper SE with Signature Plus and JCW Hardtops and Convertibles with automatic transmissions.
The Cooper SE Iconic trim continues to offer the Driver Assistance package with Park Assist, Head-Up Display and Active Cruise Control.
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, N.J. and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 115 locations comprised of 105 MINI full passenger car sales and service dealers and 10 service exclusive outlets located throughout the U.S. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
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