PAGID Racing Adds Driver Spokesperson/Ambassador

LEVERKUSEN, Germany — World Touring Cup driver Benjamin Leuchter is now the new brand ambassador for PAGID Racing. The professional racing driver and the specialists in motorsport brake pads are deepening their successful, long-term cooperation.

PAGID Racing has been supporting Max Kruse Racing, founded by Leuchter and professional footballer Max Kruse, since 2018. As part of the partnership, the team contributes to product developments by PAGID Racing.

In his new role as the brake-company’s brand ambassador, Benny Leuchter will primarily be promoting STREET+ by PAGID Racing. The innovative high-performance brake pads are homologated for road, street and track day usage for numerous vehicles.

For the first time, PAGID Racing is bringing all its motorsport expertise from the racetrack to the street.

In addition to high performance, the copper-free brake pads offer the greatest possible safety. They are characterized by an excellent brake pedal feel and also impress at higher temperatures, thanks to their consistent performance and high fading resistance.

“PAGID Racing has been an important partner of Max Kruse Racing since day one. We have already celebrated many great results together: In addition to numerous victories, we have also enjoyed success in the Nürburgring 24-hour race and won championships in the NLS,” said Benny Leuchter. “I am really looking forward to the new role as brand ambassador for STREET+ by PAGID Racing. There are already a lot of good ideas for joint projects, and I am very excited to see how the new PAGID Racing product will change the market.”

“The close and successful cooperation with Benny Leuchter over the past years is very important to us. Bringing him on board as brand ambassador for STREET+ by PAGID Racing was the next logical step,” explained Carolin Leo, Marketing & Communication Specialist Motorsport at PAGID Racing. “We are looking forward to exciting projects and great achievements.”


The Brake Report
The Brake Report

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