Honda Unveils Safety Tech Aimed at 0 Fatalities by 2050

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Source: Honda announcement

TOKYO – Honda Motor Co., Ltd. premiered some of the advanced future safety technologies it is developing for the realization of a society where everyone sharing the road will be liberated from the risk of traffic collisions and enjoy freedom of mobility with total peace of mind.

Honda will strive to attain its goal of realizing “zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050” utilizing two key technologies.

One is the world’s first*1 artificial intelligence (AI)-powered “Intelligent Driver-Assistive Technology” providing assistance that is suited to the ability and situation of each individual to reduce driving errors and risks, helping the driver achieve safe and sound driving.

The other is the “Safe and Sound Network Technology” which connects all road users, both people and mobility products, through telecommunications, making it possible to predict potential risks and help people avoid such risks before collisions occur.

Striving for a collision-free society for everyone sharing the road, represented by the global safety slogan “Safety for Everyone,” Honda has been pursuing the research and development of safety technologies from the perspective of both hardware and software.

For the pursuit of a collision-free society, Honda will expand the introduction of Honda SENSING 360, a recently announced omnidirectional safety and driver-assistive system, to all models to go on sale in all major markets by 2030. Moreover, Honda will continue working to expand application of a motorcycle detection function and further enhance functions of its ADAS (advanced driver-assistance system).

Furthermore, Honda also will continue to make progress in expanding application of motorcycle safety technologies and offering of safety education technologies (Honda Safety EdTech). Through these initiatives, Honda will strive to reduce global traffic collision fatalities involving Honda motorcycles and automobiles by half*2 by 2030.

Beyond that, Honda will strive to realize its ambitious goal of “zero traffic collision fatalities by 2050” through establishment of future safety technologies at the earliest possible timing.

1) Safety suited to each individual:

Aiming for “zero human error” in driving with the “Intelligent Driver-Assistive Technology”

Honda has unraveled the factors behind human errors through its original fMRI*3-based study of the human brain and analysis of risk-taking behaviors.

The system presumes predictors of driving errors based on information obtained through a driver monitoring camera and pattern of the driving operations.

This technology is being developed to enable each individual driver to mitigate driving errors and enjoy mobility without any sense of anxiety.

Honda will strive for establishment of underlying technologies during the first half of the 2020s, with practical application during the second half of the 2020s.

With the goal to unravel underlying causes of driving errors that make the driver feel anxious, Honda has been conducting research and development of “technologies to understand people” with an original method that utilizes fMRI*3.

In addition to technologies to understand human behavior and conditions, which Honda has amassed to date, the “Intelligent Driver-Assistive Technology” unveiled today, the world’s first such technology, uses ADAS sensors and cameras to recognize potential risks in the vehicle’s surroundings, which enables AI to detect driving risks. At the same time, AI will determine optimal driving behavior on a real-time basis and offer assistance suited to the cognitive state and traffic situations of each individual driver.

With the next-generation driver-assistive functions currently under research and development, Honda will strive to offer the new value of “error-free” safety and peace of mind which are suited to the driving behavior and situation of each individual driver and keep them away from any potential risks.

Three values Honda will offer with its next-generation driver assist technology

1.No driving operation errors (Operational assist):

Vehicle offers AI-based assist to reduce drifting and prevent a delay in operations.

2.No oversight / No prediction errors (Cognitive assist): Vehicle communicates risks with visual, tactile and auditory sensations.

➣Technologies in R&D phase: Risk indicator, seatbelt control and 3D audio

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3.No errors due to daydreaming and careless driving (Attentiveness assist): Vehicle helps reduce driver fatigue / drowsiness

➣Technologies in R&D phase: Bio feedback / vibration stimulus through the seatback 

To view the entire announcement, with several graphs and images, click HERE.

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