Brembo Partners with IMSA in Multiyear Agreement

Sign up for our weekly email to stay on top of the latest news and insights!

Brembo, a global leader in braking systems, has entered a multiyear partnership with the International Motor Sports Association (IMSA), becoming the official Braking Technology Partner for the organization. This collaboration strengthens Brembo’s influence in North American motorsports and highlights its dedication to innovation, performance, and safety in automotive technology.

Key Highlights

  • Enhanced Fan Engagement: Brembo will share braking insights through its “Brembo Brake Facts” series, featured during IMSA WeatherTech SportsCar Championship events across platforms such as IMSA.TV, NBC Sports, and social media.
  • Comprehensive Marketing Integration: The partnership includes an integrated marketing program targeting IMSA fans, teams, and 18 automotive manufacturer partners.
  • Commitment to Innovation: Both Brembo and IMSA aim to push technological boundaries on the racetrack to advance safety and reliability for road vehicles.
  • Historical Significance: This partnership aligns with Brembo’s 50th anniversary in motorsport, celebrating its pioneering achievements since 1975.
Brembo Partners with IMSA in Multiyear Agreement

“This new partnership supports the shared vision of both parties to push the boundaries of performance and innovation on the racetrack to develop future technologies,” said Brandon Huddleston, IMSA VP of Partnership Marketing and Business Development.

With a legacy spanning over six decades, Brembo has revolutionized braking technology, earning its place as the premier choice for elite motorsport teams worldwide. The company’s innovative systems are trusted across all IMSA classes, underlining its commitment to excellence.

Stéphane Rolland, Brembo North America’s president and CEO, expressed excitement about the collaboration, stating, “Partnering with IMSA makes this year even more special and is an exciting new step in our involvement with the series and our dedication to motorsport worldwide.”

This partnership will not only enhance Brembo’s visibility but also educate fans on advanced braking technologies, further cementing its reputation as a global leader in high-performance braking solutions.

For more details, visit Brembo’s website or IMSA’s official page.

Subscribe Today!

Sign up for our weekly eNewsletter and get a free copy of our quarterly digital magazine.

The BRAKE Report Magazine
The Brake Report
The Brake Report

The BRAKE Report is an online media platform dedicated to the automotive and commercial vehicle brake segments. Our mission is to provide the global brake community with the latest news & headlines from around the industry.