Akebono Strengthens Sales Team

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Akebono Brake Corporation is proud to announce the addition of Erick Kinnunen as their new Regional Sales Manager. With 40 years of experience in aftermarket sales, training, and management, Erick brings a wealth of knowledge and passion to the team.

Key Highlights:

  • Extensive Experience: Erick’s impressive background spans four decades in the automotive aftermarket industry.
  • Passion for Training: Known for his dedication to education, Erick emphasizes the importance of training for profitable sales.
  • Customer Commitment: He is committed to exceeding customer expectations and fostering growth for distribution partners.

Erick Kinnunen’s enthusiasm for cars began early, inspired by his grandfather’s restoration projects. As a dedicated Aftermarket Enthusiast, Erick understands the critical role of education and training in achieving profitable sales for distributors and service centers. His unwavering commitment to exceeding customer expectations and fostering business growth for Akebono’s distribution partners is evident.

“I am excited to join Akebono Brake Corporation and look forward to driving success through dedication and a deep passion for the automotive aftermarket,” said Erick. “Every customer deserves a choice, and I am committed to ensuring they have the best options available.”

Outside of his professional life, Erick enjoys spending quality time with his family, friends, and grandsons. An avid mountain biker, he is always on the lookout for new trails to explore. In the fall, you can find him cheering on the Seattle Seahawks!

“We are thrilled to welcome Erick Kinnunen to the Akebono aftermarket team,” said Tommy Rivera, Sr. Director of Akebono Aftermarket Team at Akebono Brake Corporation. “His extensive experience and passion for the automotive industry make him a perfect fit for our mission to deliver top-quality brakes and exceptional service to our customers. We are confident that his expertise will help drive our growth and strengthen our presence in the market.”

About Akebono Brake Corporation

Akebono Brake Corporation is North America’s leading supplier of advanced braking systems and a pioneer of ceramic friction technology. As a leader in ceramic friction material development and production, Akebono focuses on noise, vibration, and harshness (NVH) analysis and control. They sell Ultra-Premium Disc Brake Pads, Made in the USA, for the Automotive Aftermarket under the brands ProACT, EURO, Akebono Performance, and Severe Duty. For more information, visit www.akebonobrakes.com.

About Akebono Brake Industry Co., Ltd.

Founded in 1929, Akebono Brake Industry Co., Ltd. (TSE: 7238) is a world leader in advanced brake and friction material development and production. The Akebono Group operates R&D centers and manufacturing facilities worldwide, including in Japan, the United States, Europe, and Asia. For more information, visit www.akebono-brake.com/english/index.html.

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The Brake Report
The Brake Report

The BRAKE Report is an online media platform dedicated to the automotive and commercial vehicle brake segments. Our mission is to provide the global brake community with the latest news & headlines from around the industry.