Sangsin Brake Welcomes Jeff Coggins

Sangsin Brake Welcomes Jeff Coggins as the Vice President of Sangsin Brake America

DULUTH, GA (October 11, 2018) – Jeff Coggins has joined Sangsin Brake as the Vice President of Sangsin Brake America, according to H.J. Song, President of Sangsin Brake America.

“We welcome Jeff to the Sangsin Brake organization and are very pleased to have him on board as our Vice President of Sangsin Brake America,” said Song. “His extensive experience in the braking industry, in addition to several years as a product manager and senior market manager with NAPA Brakes, means he is exceptionally well-positioned to help Sangsin Brake grow its already strong presence in the North American Automotive Aftermarket. We know that Jeff will be a tremendous asset to Sangsin and we look forward to a long and prosperous future together.”

Coggins’ career in the automotive industry began nearly 30 years ago, when he took a job as a counterperson in a NAPA Auto Parts Store. Since then, he has served various roles within NAPA’s Corporate Headquarters, most notably as the product manager for NAPA Brakes and senior market manager with NAPA Brakes and NAPA Undercar. Prior to joining Sangsin Brake, Coggins was the product manager of Engine Product Management with SATAIR Group in Atlanta.

During his tenure with NAPA, he managed all aspects of many of the auto parts giant’s largest product categories, including maintaining product management staff, developing and implementing go-to-market strategies, coordinating diverse vendor/supplier relationships and more.

Source: Sangsin Brakes

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Ben Nussbaum
Ben Nussbaum

Ben Nussbaum, Chief Content Officer of The Brake Report, has more than 20 years experience in publishing. He was the founding editor for USA Today's line of special interest magazines and the founding editor for i5 Publishing's newsstand one-off magazine program. He lives outside Washington, D.C. Email him at [email protected].