Las Vegas at AAPEX Big Bet for SEINSA

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Source: SEINSA Corporation announcement

MADRID — The  Spanish Group  SEINSA Corporation, a leader in the manufacture of brake products,  confirms on its trip to Las Vegas that the European aftermarket is gaining strength due to supply problems.

“Buyers around the world are looking to areas other than China,” said José Antonio Espinosa, Managing Director of SEINSA Corporation.

The Navarrese company opted to display its wares at the prestigious Las Vegas fair,   AAPEX Show 2021, the most important international fair of the automotive aftermarket on the continent, despite the restrictions that have forced the team to a two-week quarantine in Mexico.

“It has been key to be in Las Vegas to understand where the sector is moving: The American continent is looking for suppliers in Europe, reinforcing the European market and non-dependence,”  said Espinosa.

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Europe has once again been the main protagonist, showing its products publicly post-pandemic, first in Frankfurt and now in Las Vegas. The next stop on the company’s trade-show sojourn: the Spare Parts Fair in Istanbul from 18 to 21 November.


SEINSA Corporation has an expansion plan to grow by 40 percent during the next three years, multiplying its annual sales volume, which reached €30 million a year ago, despite and against the forecasts of the automotive sector in general. 98 percent of the navarrese company’s sales correspond to exports to 85 brands from 85 countries.

The company has established itself as a pioneer in Spain in the development of the European model of business excellence and makes available to the entire automotive sector, and other sectors that make up the Spanish business fabric, its anti-crisis management methodology.

In 2002, it won the EFQM European award for quality management and in 2005 it opened a factory in Chennai (India), which has allowed it to enter other markets, mainly in the U.S

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