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ICER BRAKES, a prominent Spanish company specializing in braking solutions, has received the Innovation Gallery Award in the Maintenance Components category at Motortec 2025. This prestigious recognition highlights the company’s innovative LMD brake pads, tailored for last-mile delivery vehicles.
Key Highlights
- Won the Innovation Gallery Award in the Maintenance Components category at Motortec 2025.
- LMD brake pads offer up to 75% longer life compared to traditional pads.
- Eco-friendly and copper-free, minimizing environmental impact.
- Over 400 visitors explored ICER’s stand during the four-day event.
- Hosted training sessions led by three top industry professionals.
The Innovation Gallery Award, judged by a panel of industry experts, celebrates ICER’s dedication to advancing automotive aftermarket technology. The LMD brake pads are engineered for delivery vehicles navigating urban settings. Their unique friction material extends pad life by up to 75% over conventional options, boosting fleet efficiency and cutting costs for operators.
These brake pads also prioritize sustainability. Being copper-free and low-emission, they help reduce environmental harm in busy city areas. Aitor Rueda, Technical Director at ICER BRAKES, noted, “The LMD range reflects years of research to meet market needs. Through rigorous testing and fleet trials, we’ve created a high-performing friction material for delivery vehicles.”
At Motortec 2025, Southern Europe’s leading automotive aftermarket exhibition held in Madrid from April 23 to 26, ICER made a strong impression. The company welcomed over 400 visitors to its stand across the four days. It also offered technical training sessions featuring three notable experts: Antonio Javier Casares and Marcos de la Vega, honored in the 2021 Workshop MVP awards, and Luis Miguel Garcia, a well-known mechanic and social media figure.
This award cements ICER’s standing as an industry leader, showcasing its ability to deliver innovative, market-driven braking solutions.
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