Continental ATE Pads Cover 95% of European Brands

Source: Continental announcement

Allentown, Penn. — Continental, one of the world’s leading brake-system manufacturers and suppliers, now offers expanded ATE Disc Brake Pad coverage for more than 95 percent of European vehicles.

Semi-metallic and ceramic formulations are available for most models from Alfa Romeo, Audi, BMW, Jaguar, Land Rover, Mercedes-Benz, MINI, Porsche, Range Rover, Renault, Saab, smart, Volkswagen, and Volvo. The expansion brings the current ATE line count to 293 part numbers and provides service shops the opportunity to service over 104 million vehicles on the road in the U.S. and Canada.

ATE aftermarket brake pads have set the standard for friction in Europe and around the globe. ATE engineers utilize over 150 different friction formulations to ensure that the pads deliver the ideal braking solution for specific vehicle applications and provide full braking power instantly without fade, squeal, or judder. Every pad is engineered for low heat transmission to prevent pedal failure and equipped with underlayers and damping sheets to minimize noise and provide smooth operation.

“ATE Disc Brake Pads are formulated to strict OE friction specifications and built and tested to meet or exceed OE manufacturers’ quality standards. We subject our pads to over 50 rigorous tests to make certain that they not only meet OE manufacturers requirements, but also exceed our own even more stringent safety and performance criteria,” noted Nathan Killeen, Product Manager, ATE Brake Systems.

ATE is an aftermarket brand of Continental. From the introduction of the first hydraulic brake system in 1926, to the development of the first antilock braking system prototype in 1967, the ATE brand has a rich history of innovation and experience in the design and production of advanced brake system technologies.

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