Brembo Tops Brake Brand Poll 2024

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Brembo, a renowned leader in automotive braking systems, has been voted as the best brake brand in the prestigious BEST CARS 2024 awards by Auto Motor und Sport, highlighting the brand’s continued dominance and exceptional customer satisfaction in the automotive industry. Garnering an impressive 72.7% of the votes among 92,798 participants, Brembo’s victory in the ‘Brakes/Brake Pads’ category marks its 11th win in 13 years, further solidifying its position as the preferred choice for drivers across Europe.

Key Highlights:

  • Brembo wins prestigious BEST CARS 2024 award, securing the top position in the ‘Brakes/Brake Pads’ category with 72.7% of the votes.
  • Remarkable 11th win in 13 years for Brembo, emphasizing the brand’s lasting appeal and quality.
  • Iconic red calipers contribute to Brembo’s distinctive visual identity, enhancing brand recognition.
  • Over 40 years of innovation in brake testing and development, showcasing Brembo’s commitment to advancing driving safety and performance.
  • Global reach and impact, with Brembo’s products and solutions trusted by car enthusiasts and professionals worldwide.

The award reflects Brembo’s unwavering commitment to innovation, quality, and design. Notably, Brembo’s introduction of bright red calipers in the 1990s, a bold move aimed at distinguishing its products, has paid dividends in brand recognition. This design choice, coupled with a range of trend-related colors, patterns, and styles, has made Brembo’s components not just functional but also a statement of style.

Brembo’s extensive history of awards, including 90 similar reader awards in recent years, underscores its excellence in the field of automotive braking systems. The company’s success is driven by its deep involvement in motorsports and a continuous push for improvement in safety, performance, and environmental sustainability. With a presence in 15 countries and a workforce of over 15,600 employees, the company remains at the forefront of braking technology, catering to the needs of drivers, car manufacturers, and racing teams with pioneering solutions.

Founded in 1961 in Italy, Brembo has grown to become a global leader, not just in manufacturing high-performance brake systems but also in shaping the future of mobility. Through its strategic vision of “Turning Energy into Inspiration,” Brembo is dedicated to delivering innovative, digital, and sustainable braking solutions that meet the evolving demands of the automotive industry.

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The Brake Report
The Brake Report

The BRAKE Report is an online media platform dedicated to the automotive and commercial vehicle brake segments. Our mission is to provide the global brake community with the latest news & headlines from around the industry.