The BRAKE Report
  • Home
  • News
    • Automotive
    • Commercial Vehicle
    • Motorcycle/ATV
    • Motorsports
    • Rail
    • Other
  • Interviews
    • Coffee Brake
    • Leadership Spotlight
  • Technical Articles
  • Test Drives
  • Brake Careers
  • Sponsors
  • Subscribe
Friday, February 26
  • About
  • Contact
  • Sponsorship Guide
Facebook Twitter Instagram YouTube LinkedIn
The BRAKE Report
  • Home
  • News
    • Automotive
    • Commercial Vehicle
    • Motorcycle/ATV
    • Motorsports
    • Rail
    • Other
  • Interviews
    • Coffee Brake
    • Leadership Spotlight
  • Technical Articles
  • Test Drives
  • Brake Careers
  • Sponsors
  • Subscribe
The BRAKE Report
Home » Automotive » Brembo Begins Its Journey as a Solution Provider
Automotive

Brembo Begins Its Journey as a Solution Provider

The Brake ReportBy The Brake ReportSeptember 17, 2020No Comments2 Mins Read
The Brembo Greentive® disc features a special coating, high level of corrosion resistance and a unique mirror effect
The Brembo Greentive® disc features a special coating, high level of corrosion resistance and a unique mirror effect
  • LinkedIn
  • Twitter
  • Facebook
  • Print

Source: Brembo announcement

STEZZANO, Italy – Brembo – the global leader in braking systems – announced a journey to become a Solution Provider through smart, more sustainable and digital products and services on its digital platform Brembo Next.

This new approach follows Brembo’s vision for the future, “Turning Energy into Inspiration,” by which the company plans to increase its competitiveness and ensure its long-term viability.

The automotive industry is facing unprecedented challenges: electrification, autonomous driving, digitalization are increasing the pressure on all players. Brembo believes this is the right time to break new ground in the future of the market and support its partners to overcome these challenges.

Related post:
Brembo Donates €1 Million to Fight Coronavirus

Brembo’s new mission is to become a Solution Provider, integrating its products and services into harmonic, all-round solutions to meet the rapidly evolving needs of the automotive industry.

“We entered into a new era, made of artificial intelligence and big data,” said Brembo CEO, Daniele Schillaci. “Our new vision reflects the changing times and ignites the future of Brembo.

“Our plan is to become a truly digital company, delivering digital solutions. In that regard, we will further strengthen our innovation capabilities on a global scale through the creation of R&D centers of excellence in our main regions. We want to infuse our solutions with AI and sustainable technologies, to become an aspirational cool brand for the generations to come.

“We are on a mission to anticipate the impact of the mega trends that are shaping the automotive industry and to surprise our partners by offering them solutions that are at the cutting edge of innovation. We are on their side to build together a more sustainable mobility”, the CEO of Brembo concluded.”

The commitment to sustainability, combined with a unique technological expertise, will ensure that each new Brembo product will be “greener” than the one before.

Upon presenting the new strategy, Brembo unveiled two new solutions.

The Greentive® disc, which features a special coating, high level of corrosion resistance and a unique mirror effect. Greentive® is the result of years of research and development that aim to further reduce particle emissions.

The emphasis on addressing the need of a more sustainable mobility is also mirrored in the ENESYS Energy Saving System®, an innovative spring solution, that reduces residual drag and contributes to CO2 reductions.

The Brake Report
The Brake Report
  • Website
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn

The BRAKE Report is an online media platform dedicated to the automotive and commercial vehicle brake segments. Our mission is to provide the global brake community with the latest news & headlines from around the industry.

Related Posts

Mintex has begun 2021 by adding several new products to its range

Mintex Kickstarts 2021 with New Products

February 26, 2021
NRS Brakes has launched an aftermarket kit for the new Mustang Mach-E

Mustang Mach-E Gets NRS Brakes Treatment

February 26, 2021
The WMG 3xD simulator, used to test the LiDAR sensors

Rain and Its Impact on AV LIDAR Sensors

February 26, 2021
Industry Partners
Official Media Partner of
About

The BRAKE Report is an online media platform dedicated to the automotive and commercial vehicle brake segments. Our mission is to provide the global brake community with the latest coverage of news & insights from around the industry.

Latest News
Mintex has begun 2021 by adding several new products to its range

Mintex Kickstarts 2021 with New Products

February 26, 2021
NRS Brakes has launched an aftermarket kit for the new Mustang Mach-E

Mustang Mach-E Gets NRS Brakes Treatment

February 26, 2021
Translate:

Type above and press Enter to search. Press Esc to cancel.