How Authentic Vision Helps Brake Companies Secure and Promote Their Brand


Authentic Vision provides anti-counterfeiting and authentication technologies designed to protect your organization’s investments in product innovation, brand value, and reputation while creating new opportunities to increase trust and engagement with consumers.

In this episode of Coffee Brake, Brian Hagman talks with Donna Policz and Patrick Trainor to discuss how brake companies can use its technology to better secure and promote their brand and products.

For consumers, counterfeit brakes create both safety and performance problems. For manufacturers of brake systems and components, counterfeiters take advantage of investments in research, innovation and testing done by legitimate manufacturers and damage their brands and reputations. Counterfeiters are only concerned with their profits.

The inferior quality and performance of counterfeit brake components has been tested and proven by several OEMs, so there’s little question that genuine brake parts offer better performance and safety characteristics compared to counterfeits. The challenge facing manufacturers and consumers are the difficulties identifying counterfeit components.

Learn more about Authentic Vision at https://www.authenticvision.com/

Contact Information:

Donna Policz[email protected]
Patrick Trainor[email protected]


Related Article: Daimler Combats Global Trade in Counterfeit Parts


About Authentic Vision

Authentic Vision provides anti-counterfeiting and authentication technologies designed to protect your organization’s investments in product innovation, brand value, and reputation while creating new opportunities to increase trust and engagement with consumers. Our patented holographic fingerprint tag, mobile authentication app, and real-time analytics capabilities protect physical assets from counterfeiting and alert brand and product owners to potential fraudulent activity. Our anti-counterfeiting and authentication technologies help to minimize lost revenues and mitigate liability due to counterfeits and create new opportunities to engage with consumers through loyalty programs, incentives and future experiences that bridge the digital and physical.

About Author

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Brian Hagman is President of Hagman Search Group and Founder/Publisher of The BRAKE Report, an online media platform dedicated to the automotive and commercial vehicle brake segments. Brian’s mission is to inform, engage and connect the most avid members of the brake community.