Source: LIQUI MOLY announcement
ULM, Germany — LIQUI MOLY reached another all-time high. The German oil and additive (including brake fluids) manufacturer boosted its turnover to €733 million, an increase of 20 percent compared to 2020. In the U.S. and Canada, growth was as high as 50 percent.
“This is much more than we expected in view of the difficult year,” said Managing Director Ernst Prost. “It shows what is possible, despite these adverse circumstances.”
Pandemic, shortage of raw materials, strained supply chains – 2021 was chock-full of hurdles.
“Not just for us, but for the entire industry,” said Prost. “Under such circumstances, it then becomes apparent who is not only a fair-weather captain but can also navigate his ship safely through a storm.”
Increased Sales and Revenue for LIQUI MOLY
In the case of LIQUI MOLY, that worked out well: From February to November, a new sales record was set every month.
“The last time we had such a series was ten years ago – and at that time there were no global economic upheavals,” said Prost. He also explains the success by referring to the reliability of the company. “Many a competitor had capitulated in the face of the problems and could no longer deliver goods to its customers. These customers then came to us in droves, because we just didn’t give up and remained able to deliver despite all the difficulties.”
“There is still a lot of potential waiting for us everywhere. That’s why internationalization and diversification are so important to us. If at some point we sell less oil here, we will sell more elsewhere and just what is needed here,” said Prost. “Ten years ago, our turnover was 343 million euro. Back then, when we talked about a billion euro in sales as our target, we were laughed at,” Ernst Prost recalls. “Now the billion is within reach.”
In addition to sales, the number of employees also grew – to 1008, 19 more than in the previous year.
“As a manufacturing company, creating new jobs during the crisis is something I think is even better than any increase in sales,” emphasized Prost.