Saturday, January 23

Pandemic Does Not Hinder LIQUI MOLY

Source: LIQUI MOLY announcement

ULM, Germany – LIQUI MOLY, the Ulm-based lubricant, including brake fluid, specialist, has seen two consecutive months of increasing sales, evidence it has followed the right course during the pandemic.

Under Ernst Prost, Managing Director of LIQUI MOLY, the company has made major investments to combat the global crisis resulting in November sales 26 percent higher than November 2019 and December 38 percent above the same month last year.

The marketing budget more than doubled, there has been no short-time work, and no state assistance claimed during the period.

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In addition, LIQUI MOLY exhibited social responsibility during the pandemic, giving its entire workforce an employment guarantee and €1500 coronavirus allowance as well.

The co-entrepreneurs, LIQUI MOLY employees, were committed to a challenging time during the pandemic.

“We work day and night,” said Prost. “The crisis is our opportunity to get ahead of our competitors. All men on deck and full speed ahead!”

The company places particular importance on being there for its global customers.

“Now the wheat is separated from the chaff,” said Prost. “We are a reliable partner. We don’t have an answering machine and none of our customers receive an automatically generated response to an e-mail. Personal, committed service – that’s all that counts.”

“I can rely 100 percent on my 1,000 men and women. For this, they have my heartfelt gratitude! I would also like to thank our customers and partners for their special loyalty! We were only able to achieve these record sales together. This is a team effort.”

The company from Swabia, has attracted particular attention this year with its aggressive strategy.

With massive investments in marketing measures, the lubricant producer is even more in the public perception than in all the years before.

The company is present in radio, television, magazines, online and at numerous sporting events, such as Formula 1 and winter sports.

“We stand out. And that’s the way it should be,” explained Prost. “Not only we, but above all the workshops and retailers who generate sales with our products, benefit from our enormous campaign. We provide supporting fire, so to speak.

“We have always built-up reserves to be able to act in difficult times. And that’s exactly what we are doing now.”

The company has hired more than 100 people during the crisis.

In addition, in Germany alone, some €5.6 million in products were donated to rescue services, first-aid organizations, nursing services, “meals on wheels” and many other non-profit institutions during the pandemic.

To view the entire announcement, click HERE.

About Author

Mike Geylin

Mike Geylin is the Senior Editor for The BRAKE Report. Geylin has been in automotive communications for five decades working in all aspects of the industry from OEM to supplier to motorsports as well as reporting for both newspapers and magazines on the industry.