In this Coffee Brake episode, Lloyd Ker, CEO of Orthene, discusses the company’s legacy as the world’s largest specialist producer of brake fluids and shares insights into their future vision, including the launch of the Halo brand for motorsport. He addresses the challenges and opportunities presented by electric vehicles and brake-by-wire technology, and outlines Orthene’s global market presence and growth strategies.
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What You’ll Learn In This Episode
- Orthene is the world’s largest specialist producer of brake fluids.
- The company has a strong customer-first mindset inherited from previous generations.
- Halo brand aims to change the perception of brake fluid in motorsport.
- 99% of Orthene’s volume is for the general aftermarket, not high-end racing.
- The company is adapting to trends like brake by wire and electric vehicles.
- Orthene is exploring new fluid developments for hybrid systems.
- The specifications for brake fluid remain unchanged for most electric vehicles.
- The company actively engages with customers to innovate and improve products.
- Orthene supplies to over 100 countries globally.
- North and South America are key growth markets for Orthene.
You can learn more about Orthene at orthene.com and its Halo brand at halobyorthene.com.
About Orthene
Orthene is the largest and most established private label brake fluid manufacturer in the world.
We formulate, blend, bottle, label, pack and ship to major brake parts manufactures, large oil and lubricant brands and leading petroleum companies worldwide. Our focus is purely on brake fluids and produce any fluid from a standard DOT3 to a high quality DOT5.1 for both the OEM and IAM markets.
Exporting throughout the world, we maintain our operating systems through registration to ISO/TS 164949 – 2002 and ISO 9001.
We are also the market leaders in formulating the highest specification racing fluid in the industry to withstand the extreme heat conditions, proudly being used by major racing teams amongst F1, NASCAR, Indycar, WRC rally championship series and other race series globally, supplied through our customers.
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