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In this conversation, Brian Hagman interviews Gordon Heidacker, CEO of PureForge, discussing the company’s recent developments in the aftermarket sector, innovations in brake technology, and their engagement in motorsports. Heidacker shares insights on testing results that validate their product claims, customer success stories, and the strategic direction of PureForge, including e-commerce initiatives and future growth plans.
Key Takeaways
- PureForge launched a new aftermarket brand at PRI this year.
- Testing has validated claims about rotor longevity and performance.
- The company is focusing on high-volume applications in the aftermarket.
- Customer success stories demonstrate significant cost savings.
- PureForge is exploring both direct-to-consumer and wholesale distribution.
- Engagement in motorsports has proven the effectiveness of their technology.
- Cost challenges exist but are mitigated by long-term savings for customers.
- The company is preparing for growth with new facilities and personnel.
- Data management is crucial for navigating the aftermarket landscape.
- Future plans include expanding product offerings and improving production capabilities.
About PureForge
New Technology on Brake Treatment that provides longevity, reduced dust, reduced CO2, improved dynamic feel, and other attributes that are not competitively available.
Backed by Tech M3, Inc., PureForge Delivers Breakthrough Atomic-Forged® Brake Systems for Unmatched Durability and Performance
PureForge® Inc. has extensive experience developing tribological surface coatings/treatments for multiple applications. The patent portfolio is worth an estimated $ 400 + million and growing. The portfolio contains numerous U.S. and foreign patents, with an additional eight pending patent applications in process at the US Patent Office and approximately two dozen in-process patent applications related to brake engineering.
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