Brazil – Brake disc brand, Fremax, has unveiled its new communication concept, showcasing its innovative and high-quality product line. With the tagline “Fremax. The ultimate in movement,” the brand aims to emphasize its exclusive technologies and the reasons why mechanics recognize and value it.
According to Sabrina Carbone, Fremax’s marketing manager, the new signature confirms the attributes already associated with the brand such as superior quality, performance, and safety.
The term “movement” was chosen to represent the confidence that comes with accurate braking in normal and adverse situations. It also symbolizes Fremax’s constant pursuit of innovation and precision in component manufacturing. The word “maximum” in the new communication concept reflects the company’s commitment to perfection and meeting customer needs, as indicated in recent brand surveys.
Fremax’s unique technologies offer solutions that set the brand apart from the competition. For example, the Safety Check indicator allows for checking the wear level, so users know when to replace the brake disc.
The brand’s other innovations include the Stop and Go finish with concentric grooves for faster and better pad seating, the Carbon Plus metal alloy for improved heat dissipation during braking, and the Painted Disc with black painting that withstands temperatures up to 600°C, protecting against corrosion and preserving product aesthetics.
The company’s 100% recyclable packaging provides better protection for products during storage, transportation, and handling.
Serving both automakers and the aftermarket, Fremax has a comprehensive product portfolio, including brake discs for Stock Cars since 2004 and Porsche GT3s since 2007. With over 30 years of experience, the company operates with high quality and excellence standards to ensure performance and safety. It has a strong presence in over 70 countries, including Mexico, Colombia, Argentina, and the United States, and is committed to the environment with ISO 14001 certification.
Fremax is a subsidiary of Fras-le and operates out of its 25,000 m2 industrial park in Joinville, Santa Catarina. The company provides brake discs, brake drums, and wheel hubs for passenger, utility, and small commercial vehicles.