Frasle Mobility UK Unifies Key Brands

Frasle Mobility has officially brought its brands Juratek, Abtex, and Fras-le under one unified identity—Frasle Mobility UK—marking a significant evolution in its UK operations. This unification follows the acquisition by Frasle Mobility in early 2023 and aims to create a cohesive brand experience while ensuring the same high-quality service for customers.

Key Highlights

The unification aligns the UK business with Frasle Mobility’s global identity.
Team, operations, and commitment to quality remain unchanged for a seamless customer experience.
Administrative updates, including documents and communications, will reflect Frasle Mobility UK branding starting in 2025.
The addition of Nakata brand under Frasle Mobility UK in early 2025 will strengthen market presence.

The shift to Frasle Mobility UK brings the business in line with its parent company while maintaining consistency in products, support, and service for both new and existing customers. This alignment ensures that customers will continue to enjoy the quality they expect, with additional benefits from a broader international network of resources.

Starting in 2025, administrative changes will be made, including new branding for documents and communications that reflect the Frasle Mobility UK identity. This move is aimed at strengthening brand clarity and unifying operations under one cohesive umbrella.

Mark Clegg, Managing Director of Frasle Mobility UK, reassures customers of the continuity and commitment, stating, “From a customer’s perspective, it’s business as usual in terms of the products, support or service they expect from us. The move to Frasle Mobility UK simply brings more clarity and alignment across our brands, allowing us to strengthen our support and provide even greater value.”

He also added that customers can rest assured of receiving the same market-leading service levels, backed by an expanded international network. He mentioned, “In addition, we have exciting changes on the horizon that will enhance our offerings and further benefit our customers.”

Frasle Mobility UK will serve as an umbrella brand under which existing brands like Juratek, Abtex, and Fras-le will operate, with Nakata joining in early 2025. This strategic move will establish a more unified presence in the European automotive aftermarket and pave the way for new growth opportunities.

Bottom Line

The unification under Frasle Mobility UK brings clarity and consistency across brands, enhancing the overall customer experience without disrupting ongoing services. By aligning with its parent company, Frasle Mobility UK strengthens its market position, promising continuity and leveraging international resources to deliver added value. The future expansion with Nakata also signals a stronger foothold in the European aftermarket. Customers can expect enhanced services and a seamless transition into this new unified brand identity.

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