Amsterdam – Thomas Wünsche, CEO of Chassis Brakes International, has been interviewed for the second time by CEO magazine for its August edition. In this edition, Thomas discusses the Group’s latest strategy “SmartUP”, which aims to tackle industrywide challenges.
Having already met ambitious growth targets, Chassis Brakes International’s CEO Dr. Thomas Wünsche is focusing on incorporating advanced safety requirements, emissions reduction targets and intelligence into the production of car brakes.
When The CEO Magazine spoke to CEO of Chassis Brakes International Dr Thomas Wünsche in 2016, he was “thrilled” by the success of the Rise 2020 program: a series of small, ambitious goals that targeted €1.5 billion in sales by 2020. Thomas said that the company had “regained customer confidence” and was “operating competitively”. Since that interview, Chassis Brakes International has exceeded its goals, with Thomas heralding a new program: SmartUP 2025, a more impressive agenda concerned with tackling industrywide issues such as the emergence of electric vehicles, improving safety standards and preparing autonomous driving. “We started Rise 2020 to turn the wheel and get back on the road to growth” says Thomas. “Four years later, we have seen sustainable strategies have grown the company. Now, it’s time for us to ‘SmartUP’ and move ahead.
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