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Brakes India and ADVICS are joining forces to develop advanced braking systems for the Indian light vehicle market. The collaboration leverages their long-standing relationship and aims to enhance the braking technology offerings in India.
Key Highlights
- Joint Venture: Brakes India and ADVICS to form a joint venture with a 51:49 shareholding structure.
- Focus: Development of advanced braking products, starting with Electronic Stability Control (ESC).
- Investment: Over INR 500 crores, creating more than 300 jobs.
- Location: Southern India.
- Objective: Leverage strengths in global technology, localization, and quality systems.
The joint venture will initially focus on developing Electronic Stability Control (ESC) among other advanced braking products. This greenfield project will see a significant investment of over INR 500 crores from both companies, with Brakes India holding a 51% stake and ADVICS 49%. The venture will be based in southern India and is expected to employ over 300 people in the coming years. This partnership combines the strengths of both companies in global technology, localization capabilities, quality systems, and superior customer connections.
Key Executives’ Insights
Mr. Vasudevan K, President of Light Vehicles at Brakes India, emphasized the importance of this partnership: “Looking at the growth of hybrid and battery electric vehicles (HEV/BEVs) in India and the increased demand for autonomous driving features, it is imperative for us to bring superior offerings to our customers. Our investments in R&D and localization combined with proven global technology of ADVICS will accelerate the adoption of these advanced braking systems while leveraging the decades-old collaboration between the TSF and AISIN Group.”
Mr. Keizo Oda, Chief India Officer at ADVICS, added, “We are respecting decades of experience and capability of Brakes India in the Indian automotive industry. We are proud of our advanced technology preferred by Japanese carmakers and are further expanding to the global markets. We believe the partnership shall bring operational synergies by integrating the strengths of both companies and further reinforcing the safety offerings for Indian customers and consumers.”
Commitment to Innovation
Over the years, Brakes India has heavily invested in R&D and has strengthened its localization efforts across its braking systems offerings. The company views the partnership with ADVICS, which brings global exposure and technology expertise, as a crucial step in advancing braking solutions for alternatively fueled mobility.
About Brakes India
Founded in 1962, Brakes India is a leading supplier of braking systems in the Indian market and a global supplier of ferrous castings for various vehicle segments. The company has a robust in-house R&D capability and world-class manufacturing operations, serving top OEMs globally. With annual revenues exceeding INR 7,200 crores (USD ~860 million), Brakes India is committed to sustainable practices and has received numerous accolades for its excellence.
About ADVICS
Established in 2001 as a joint venture between AISIN, DENSO, and Sumitomo Electric, ADVICS rapidly grew in the global market with advanced technologies for safety and electric vehicles. Headquartered in Japan, ADVICS operates in markets worldwide, including America, China, ASEAN, and Europe. The company’s annual revenues are approximately INR 43,000 crores (USD ~5,160 million), driven by the increasing trend of electric and autonomous vehicles.
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