ADVICS Launches New OE Rotors

Source: Aisin announcement

TORRANCE, Calif. – ADVICS, the leader in advanced braking technology and member of the AISIN Group of companies, expands its rotor offerings with nine new, U.S.-manufactured brake rotors. This expansion adds approximately 10 million vehicles in operation (VIO) axle coverage to the existing product offering.

All nine of the new rotor part numbers are original equipment, with coverage for late model Toyota and Lexus brand vehicles.

“We’re excited to add these U.S.-manufactured brake rotors to our growing offering for customers,” said Larrow Kaufman, senior manager for sales and marketing, Aisin Aftermarket North America. “ADVICS is proud to be the original equipment brake parts manufacturer for many vehicle makes and we look forward to continuing to expand our portfolio of original equipment parts.”

Each of the new rotor SKUs feature black painted hats and corrosion protection to mitigate rust, as well as ADVICS precision design, engineering and ultra-premium materials.


ADVICS (Advanced Intelligent Chassis Systems) is a supplier of ultra-premium OE brake system components that are engineered and manufactured with industry-leading technology and innovation for the aftermarket. With the combined experience of AISIN, DENSO and SUMITOMO ELECTRIC, three of the world’s premier automotive suppliers, the company’s journey represents the very best of Japanese quality, global expertise and environmental sustainability for the road ahead. ADVICS ultra-premium aftermarket product line includes brake pads, master cylinders, wheel cylinders, brake boosters, brake rotors and calipers. ADVICS North America, Inc. is a wholly owned subsidiary of ADVICS Co. LTD. and has expanded to include more than 20 locations and over 10,000 employees on a consolidated basis worldwide. As a member of the AISIN Group of companies, all ADVICS aftermarket products are sold exclusively through AISIN World Corp. of America.

The Brake Report
The Brake Report

The BRAKE Report is an online media platform dedicated to the automotive and commercial vehicle brake segments. Our mission is to provide the global brake community with the latest news & headlines from around the industry.