ZF Highlights Genuine Parts' Importance

ZF Aftermarket has launched the “Keep it Real with ZF Genuine Parts” initiative to emphasize the critical role of genuine original equipment (OE) quality parts in ensuring safety and performance. This campaign underscores ZF Aftermarket’s dedication to combating counterfeit parts while educating the market about their risks to vehicle integrity and operational efficiency.

Key Highlights:

Education and Awareness: ZF’s initiative aims to educate customers on the risks associated with counterfeit parts, including safety concerns and increased operational costs.
Authentication Measures: The campaign includes advanced verification methods such as QR code scanning and direct support channels to ensure product authenticity.
Safety and Economic Impact: Counterfeit parts can lead to higher fuel consumption, frequent maintenance, and compromised safety.
Industry Commitment: The initiative reflects ZF Aftermarket’s broader mission to promote customer satisfaction and support well-informed distributor and workshop networks.

Marco Neubold, Head of Business Line Industrial Aftermarket at ZF, highlighted the dangers of counterfeit parts, stating: “The resemblance of counterfeit parts to genuine ones is often misleading, concealing the potential risks related to safety and economic impact.” Neubold emphasized that the campaign is a promise to provide education and awareness about the importance of using authentic parts.

ZF Aftermarket’s focus on genuine parts ensures that components are engineered to work seamlessly with modern vehicle systems. This approach helps prevent performance and safety issues associated with non-genuine alternatives.

The initiative also includes resources like a dedicated landing page for ZF Genuine Parts, offering customers comprehensive tools and support to verify authenticity. By promoting genuine parts, ZF Aftermarket not only protects vehicles’ integrity but also enhances customer trust and satisfaction.

Visit the ZF Aftermarket Genuine Parts landing page to explore detailed resources and ensure your products’ authenticity.

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